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The newly repackaged inflight range has seen reported success; pictured is Professional White “˜Stain-Less’ |
UK. Transformulas, the non-invasive anti-ageing skincare brand, is targeting the inflight market with its newly repackaged range for the summer season. The range comprises LipVolume, Professional White “˜Stain-Less’, EyeLifting gel, Eye-Lightening Serum, Hydration Gold and Face Control.
The new packaging has been designed following research into trends in the cosmeceuticals market.
Transformulas Founder Rosalind Chapman commented: “There is a trend for medicinal-style packaging away from clichéd model shots towards more clinical messages, and in advertising there is evidence that real “˜before and after’ pictures rather than beauty shots can be very effective in this niche beauty sector.
“The recession may have caused some people to trade down from expensive surgical procedures to products such as Transformulas at a more reasonable cost, and according to [London-based market research firm] Mintel, 25% of adults already regard cosmeceuticals as a good alternative to cosmetic procedures.
“Anti-aging, cosmeceuticals skincare is becoming more and more popular. Following media pressure and celebrity endorsement, even young people start their beauty routines at an earlier age, so strong is the focus on anti-aging and prevention better than cure,” Chapman noted.
Transformulas retails at between £18 to £26 inflight.
For more information on sales, contact Scorpio Distributors Group Sales Director Richard Kennedy, tel: +44 1293 411733, fax: +44 1293 414544, or e-mail salessupport@scorpdis.com. Visit www.transformulas.com.
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