Unoaerre harnesses the power of love – 20/05/04

ITALY. Unoaerre is presenting its spring/summer 18 carat gold jewellery collections at TFWA Asia/Pacific (N20). Aimed at consumers aged 20 to 35, the new pieces are said to combine Italian flair and funky design. They are crafted in 18 carat yellow or white gold; some with the addition of diamond accents.

The main focus is the “Power of Love” collection, which uses the different words from the phrase “The Power of Love Makes the Difference” as charms on pendants, bracelets, earrings and rings.

“This collection is fun and funky but at the same time makes a very strong statement,” commented worldwide exclusive duty free agent Alessandra Visconti of Reflecta.

Other themes within the spring/summer collection include “Webbed”, a line featuring gold hearts locked into spiders’ webs. This is being shown alongside Unoaerre’s new sharing jewellery concept. This features crosses and heart-shaped pendants which interlock and split into separate individual pieces – one to keep and one to give.

“There are so many possibilities for this collection, and each piece has its own story to tell,” added Visconti. “A piece can be bought as a gift, or for oneself, or for sharing with a loved one.”

In addition to these ranges, Unoaerre also works in partnership with airlines such as British Airways and Japan Airlines, to develop exclusive inflight offers.

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