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The Tendenza for her woman is described as feminine and confident, romantic and evocative, distinguished and refined |
UK. Van Gils, the leading Dutch fashion and lifestyle brand, is building on the success of its men’s fragrance business with the introduction of the first female fragrance, Tendenza for her.
Van Gils Parfums, part of the UK-based Van Gils fragrance licensee Fine Fragrances & Cosmetics Ltd, launched Tendenza for her across Europe in March 2006 in perfumeries, department stores, chains and independents.
The new line complements the men’s Tendenza fragrance, which was successfully launched in September 2004, taking its inspiration from the contemporary Van Gils clothing designs and the Italian lifestyle.
The name
Tendenza is an Italian word meaning trend. The Tendenza for her image is described as feminine and confident, romantic and evocative, distinguished and refined.
The bottle
Created by internationally renowned designer Fabrice Legros, the heavy glass flacon incorporates a pure yet dramatic design. The repartition of the glass conveys a smooth and delicate pink impression, which reflects and refracts light and gives it a sense of elegance. The pearl finish of the white “Tendenza for her” wording aims to enhance the sense of romanticism, according to the company.
The packaging
A sophisticated combination of textured white board with gold shimmering particles, together with blends of pink create elegant and delicate packaging that captures the essence of everyday glamour, the firm said.
The fragrance
Tendenza for her is described as a sheer but intense fragrance, boasting feminine floral notes. Delicately floral, it contains a blend of colourful and fruity inflections of refreshing grapefruit and green apple. South African freesia, rose from Turkey and Indian jasmine give a warm and powdery touch, while warm undertones of vanilla from Madagascar give its deep, sugary and slightly spicy aroma.
Product range
Edt 20ml – Limited Edition
Edt 40ml
Edt 75ml
Satin Body Wash 200ml
Satin Body Lotion 200ml
Refreshing Deodorant Spray 150ml
Refreshing Deo Roll-On 50ml
The Van Gils men’s fragrance portfolio comprises Classic, Basic Instinct, Between Sheets and VG V.
For details, contact Marketing Manager Helen Meredith or Brand Manager Danai Kougiouli, Van Gils Parfums, Fine Fragrances & Cosmetics Ltd, tel: +44 1932 733400, or e-mail enquiry@vangilsparfums.com Visit www.vangilsparfums.com
