Today, Campari Group (along with TW.O & Partners and Shenzhen Duty Free) features as one of our three Exhibitors of the Day at the Virtual Travel Retail Expo’ Buyers & Brands Bonanza Month.
To visit the Campari virtual suite at the Expo click here (note: If you have not registered to attend the Expo, you can do so here free of charge if you are involved in the travel retail sector).
As reported, November features a month-long bonus exhibition period in which visitors have the chance to win a return business class flight to Doha from any Qatar Airways location in the world courtesy of Diamond Partner Qatar Duty Free.
The award-winning Hamad International Airport retailer is also offering weekly US$250 shopping vouchers, drawn from registrants who on any day visit the Qatar Duty Free/Hamad International Airport virtual experience zone and the suites of our Exhibitors of the Day.
Each working day of November, The Moodie Davitt Report is profiling several exhibitors, showcasing their innovations and encouraging visits to their respective virtual experience suites.
Campari Group, which boasts a portfolio of over 50 premium and super premium brands, and a presence in 190 countries, continues to attract much attention from Virtual Travel Retail Expo visitors with its eye-catching and innovative presentation.
The drinks specialist has upped the spotlight on its Aperol Italian bitters aperitif which is one of four brands – Aperol, Appleton Estate Jamaica Rum, Glen Grant Scotch whisky and Wild Turkey bourbon – highlighted at the Expo through an innovative journey of discovery.
Dubbed as the “global phenomenon”, Aperol forms the base of one of the world’s best-known cocktails.
New Aperol display materials aim to increase the brand’s on-shelf visibility.
Campari Group believes the eye-catching, free-standing unit, which holds 32 1-litre bottles of Aperol and 12 Bi-Packs which include Aperol and Cinzano Prosecco, is “the perfect hook for millennial travellers prompting spontaneous purchase”. The display material can be customised.
Virtual Highlights
- Expo visitors are encouraged to join Campari Group onboard its innovative ‘aircraft’ which offers journeys to destinations highlighting the four key brands. Just choose your destination and you’re off.
- Other Campari Group brands are featured in the Social Media link and there is quick access to the company’s website.
- Join Appleton Estate Jamaica Rum Master Blender Joy Spence in her fascinating ‘Crafted with Joy’ Experience Arena presentation.
Where: Exhibition Pavilion Wine, Spirits & Beer
Wayfinding (you must be registered to visit first): https://event.virtualtrexpo.com/?exhibition_type=exhibitionpavilion&room_id=campari
The Virtual Travel Retail Expo platform has been further streamlined with a much-enhanced and speedier log-in procedure, improved video loading speeds and continued navigational improvements.
In a bonus, registration (go to www.VirtualTRExpo.com) is complimentary from now and throughout the bonus month for anyone involved in the travel retail industry. Please note you cannot access the Expo without registration, and all delegates must first be verified as connected with the sector and are subject to qualification criteria.
