US (HAWAII). Visitor spending in Hawaii rose by +24.7% year-on-year in October to US$961.5 million, according to the Hawaii Tourism Authority.
Total expenditures for the first ten months of 2010 were US$9.33 billion – an increase of +14.7%, and more than US$1 billion over the same period last year.
Spending by the all-important Japanese visitor base rose by +12% to US$176.2 million, driven by sharp increases in per person per trip, and per person per day spending (see table).
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The growth in total visitor spending was due to a boost in average daily visitor spending (+9.6%) and a +13.6% increase in total visitor arrivals to 574,425 visitors.
Total arrivals by air rose +14% from October 2009 to 564,336 visitors. US West (+21.4%), Canada (+17.2%) and US East (+6.1%) showed strong, positive growth. Japanese visitor arrivals increased by just +1.6% year-on-year (and by +5.1% for the first ten months of 2010).
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