ITALY. Gold manufacturer Unoaerre has introduced an innovative new concept for jewellery with sharing components. Worldwide exclusive duty free agent Alessandra Visconti of Reflecta said the company has announced new business with British Airways as a result of this product development.
For the past year, BA passengers have been exclusively offered the Croce-Cuore Necklace, two unique heart shaped 18 carat gold pendants with their own gold chains – one in yellow and one in white. These can be worn interlocked together forming a cross, or separated into two heart pendants, each with its own chain: one to keep and one to give. Presented in a cushioned jewellery box, the item retails onboard for £240 (US$429).
From 1 November 2003, BA decided to continue on this theme, listing a new “sharing concept” Due-Croci necklace. This is an 18 carat gold pendant with chain formed of two crosses, one fitting inside the other – the smaller in white gold and the larger in yellow gold. Due-Croci can be worn in three different ways: as a yellow gold cross, as a white gold cross, or combining the two together. Alternatively, the second cross can be separated and given to a loved one. Retailing onboard at £185 (US$330) the Due-Croci necklace is exclusive to travel retail.
“This sharing concept is very exciting and is ideal for travel retail,” said Visconti. “Each piece is wonderfully versatile. It can be worn in various ways, or shared, and always has a little story to tell. Whatever the reason, besides buying the eternal quality and value of gold, these pieces offer something extra.
“There are several different options within the collection, including a ring with three centres that can be interchanged, and various styles of hearts which can be interlocked in differing ways. We also have the ability to offer all the sharing products on leather strings with gold finishes or silk cords – all of which enable price points to meet the requirements of the airline or shop operator.”
“The sharing concept was one of our main focuses at TFWA World Exhibition last year and we were extremely encouraged by the interest from airlines,” said Visconti.
Travel retail enquiries to Alessandra Visconti, Unoaerre at Reflecta email: av.reflecta@libero.it
