Westfield reveals fresh details of LAX commercial transformation

USA. Westfield has named a number of new brands that will appear as part of the commercial transformation at Los Angeles International Airport (LAX) Terminal 6, and released a new video showing the planned offer.

T6 will feature 14 L.A.-based brands and 13 new airport firsts, and unite the terminal’s existing disjointed buildings into what Westfield claims is “a seamless, cutting-edge consumer experience”.

Among the 21 new dining and retail destinations in the 17,400sq ft commercial area is The Marketplace by Wolfgang Puck, said to be a first-of-its-kind outlet by CMS Hospitality and Wolfgang Puck Worldwide. The Marketplace joins 18 additional brands announced in late 2014.

Featuring three culinary stations – The Kitchen, WPizza, and The Wine Bar, a full service bar, The Marketplace will offer a variety of menus and price points.

The transformation is expected to be completed in 2016 with new retail, dining and amenities phasing in over the period until then.

“By infusing the terminal with cutting-edge multisensory design, innovative new technologies and a signature blend of local flavours and the best international brands, we’ve crafted a singular vision for Terminal 6 which reflects the style, spirit and scenery of L.A.’s legendary Sunset Boulevard,” said Dominic Lowe, Executive Vice President at Westfield, developer of LAX’s Terminals 1, 2, 3, 6 and Tom Bradley International Terminal. “As the complete transformation takes shape, we are committed to a continued partnership with Los Angeles World Airports to forge a bold new path at LAX.”

Coined “The Boulevard,” Westfield’s design aims to mirror the experience of travelling along Sunset Boulevard, from downtown Los Angeles to the Pacific Coast Highway.

Constructed in 1961 and expanded in 1979, LAX’s Terminal 6 is home to 14 gates and five carriers serving both domestic and international travellers. In 2014, Terminal 6 served around 8 million travellers. The new design opens up the connection between the original terminal and its connector – built more than a decade later – to create more space and new sightlines to shopping, dining and gates. Gate areas will feature a café, lounge and communal seating with charging outlets.

The design of the new-look T6 is said to be inspired by Sunset Boulevard

The new Terminal 6 dining collection includes 11 new options – up from five in the existing programme. The offer includes:

The Marketplace by Wolfgang Puck, featuring The Kitchen; WPizza, with customizable pies and an assortment of fresh salads and sandwiches; and The Wine Bar, a focal point of The Marketplace offering small plates or gourmet meals, an extensive wine list, and craft cocktails and beers.
Traditional Italian cuisine at Osteria by Fabio Viviani, a debut L.A. concept created by the Top Chef;
The Habit Burger Grill;
Wahoo’s Fish Taco;
Blu2o;
Earth Bar;
Point the Way Café;
Starbucks and Starbucks Evenings;
Los Angeles News, Access Hollywood, Sunset News, and MARKET 8600;
M. Fredric;
Tumi
XpresSpa,;
MAC Cosmetics;
See’s Candies; and
Belkin.

Westfield’s operating partners at Terminal 6 are CMS Hospitality, Delaware North, HMSHost, Hudson Group, J&H Enterprises, SSP America, Tumi, Inc., World Duty Free Group and XpresSpa.

T6 will feature 14 L.A.-based brands and 13 airport ‘firsts’