Whyte & Mackay will return to the Tax Free World Association (TFWA) World Exhibition this year with its portfolio of single malt whiskies – The Dalmore, Jura, Fettercairn and Tamnavulin.
The global spirits leader will introduce two travel retail exclusives in Cannes (Bay Village, Bay 1) – Jura Islanders’ Expressions No.3 and Tamnavulin Sauvignon Blanc. Both expressions will arrive on shelf in Europe in April 2024.
Whyte & Mackay highlighted that it is “the fastest-growing single malt owner from 2019-2022, across both domestic and global travel retail channels (source: International Wine & Spirit Research). As shoppers return post-pandemic, the company continues to drive recovery with a portfolio that is outstripping category growth across every price tier (IWSR).”
Whyte & Mackay’s category growth strategy is rooted in consumer and shopper insights, which allows the company to tailor plans for different locations. This strategy aims to overcome barriers to spend, drive footfall and conversion, and encourage shoppers to trade up.
The driving force behind this growth strategy is the company’s versatile portfolio, which targets a global audience. Within travel retail, Whyte & Mackay’s Tamnavulin and Jura brands were the fastest-growing single malt brands in 2022 (IWSR 2022 vs. 2019), while in the Prestige Plus segment (key in the Asia Pacific market), The Dalmore and Fettercairn are outperforming the category by +24% (IWSR).
The No.3, with a recommended retail price of £49.99 (US$60.65), is the latest addition to the Jura Islanders’ Expressions line. According to IWSR 2022, No.1 became the fastest-growing single malt expression in travel retail. The collection taps into the modern travelling shopper’s demand for brands with a strong story.
Inspired by the artistic community on the island of Jura in Scotland, this travel retail exclusive was crafted in collaboration with Jura’s resident photographer Konrad Borkowski. The spirit pays tribute to Borkowski’s eye for the unexpected with its red wine cask finish and fruity character.
Supporting the island community is central to the Jura mission and the brand’s focus on its social responsibility speaks to travellers.
Visitors to the Whyte & Mackay stand at the TFWA event can also discover the Tamnavulin Sauvignon Blanc. The brand’s classic Speyside single malt features an accessible flavour profile, providing a doorway for new shoppers and inviting others to trade up from blends to single malts.
The third Tamnavulin expression for travel retail aims to provide retailers with a product that generates more spend per passenger by offering duty free shoppers a rich flavour experience at an affordable price point. Its recommended retail price is £39.99 (US$48.65).
Matured in American white oak barrels, sauvignon blanc white wine casks and Sémillon white wine casks, Tamnavulin Sauvignon Blanc completes the Tamnavulin Travel Retail Exclusive Collection which now offers a red wine, a sherry and a white wine finish.
Whyte & Mackay Marketing Director – UK, Europe & Global Travel Retail Janice McIntosh said: “This is a very exciting time for Whyte & Mackay. Our exceptional portfolio of single malts is currently outperforming the market for growth in several areas and we have developed some innovative new products that will appeal to our shoppers. These will translate into increased footfall, penetration and spend for our retail partners.
“Our dedicated growth strategy for travel retail is crafted in response to shopper insights and data. We look forward to sharing our ideas and fantastic new releases with partners and colleagues at the TFWA World Exhibition in Cannes.” ✈
