 |
The VIP Gold Pass: A prize that money cannot buy, but one lucky reader could win |
ABU DHABI. Abu Dhabi Airports Company, Diageo Global Travel & Middle East and DFS Abu Dhabi have teamed up to launch what is likely to be one of the most exciting and innovative “˜Trinity’ airport activations ever, to coincide with the Abu Dhabi Grand Prix on 14 November.
And readers of The Moodie Report have the chance to be there, courtesy of the three partners. We are offering readers the opportunity to win two VIP Gold Passes to the event, described by ADAC as a prize that “money cannot buy”.
The prize includes:
• Exclusive paddock access at the circuit
• Pit lane walks
• Meeting the McLaren team
• Invitation to the end of season party with the stars
• Return economy air ticket to Abu Dhabi from the country of residence
• 3 nights’ accommodation in a luxury hotel
• Two day entry pass to the Vodafone McLaren Mercedes Suite (Saturday/Sunday)
• Exciting VIP entertainment and complimentary transfers to and from the circuit
 |
To enter the draw to win of these two tickets please e-mail Dermot.Davitt@TheMoodieReport.com and tell us why you believe you deserve to win this opportunity of a lifetime – at the culmination of the 2010 F1 season. Entries close on 28 October, with the draw to be held soon after.
Separately, a Gold Pass is being raffled online via DFS Abu Dhabi’s website. There, the tickets are AED500 each, with 500 entrants having the chance to win the prize in a draw.
 |
A once-in-a-lifetime opportunity to win a Gold Pass to the Abu Dhabi Grand Prix |
About the campaign
ADAC described the activation around this year’s Grand Prix as “potentially the largest, most focused and innovative Trinity collaboration yet,” saying that the three parties were “raising the bar to new levels” with the promotional activation.
The campaign is split into four core activations
• Passengers can step inside the circuit through interactive Formula 1 pods in both Terminal 1 and Terminal 3 at Abu Dhabi International Airport.
• A link to a generic “˜shop dine unwind’ Abu Dhabi race activation with over US$100,000 of prizes on offer
• Full integration within the airport’s advertising infrastructure and on concourse activity.
• Exclusive Johnnie Walker promotional packs and gifts with purchase
Crucially, the promotion is being funded by all three parties and will run for two months. Full details will be published in coming days when the campaign goes live.
Advertisement |
