UK. Avolta is running a highly engaging three-month campaign at London Gatwick Airport, reinforcing its strategy to engage travellers with a mix of retail theatre, digital reach and personalised services.
From July to the end of September, the ‘You Deserve the World’ promotion is live across Avolta’s World Duty Free stores in both the North and South terminals.
The initiative is designed to encourage self-indulgent purchases and an elevated shopping experience, Avolta said, adding: “The campaign reminds every traveller that a little indulgence is not only allowed – it’s well deserved.”
Using bold in-store visuals and playful messaging – including straplines such as ‘Duty Free – More Like Guilt Free’ and ‘Treat Before Take Off – Always!’ – the campaign aims to capture traveller attention and prompt browsing.
Oversized props and themed displays give photo opportunities for customers, while services such as bottle engraving provide personalisation.
Avolta’s curated product mix underpins the promotion, spanning luxury beauty, premium spirits and accessories such as holiday sunglasses.
The campaign is also backed by a strong digital push, with content and messaging rolled out across World Duty Free and Gatwick’s social media channels to extend visibility and drive store traffic.
Avolta Commercial Director UK Eve Fifer said: “With You Deserve the World, we’ve created a campaign that feels joyful, generous and perfectly in tune with the spirit of summer travel. It celebrates the idea that everyone deserves a treat – and where better to enjoy that moment than at World Duty Free?
“We’re proud to once again partner with London Gatwick to deliver a fun and engaging retail experience that enhances the journey, increases dwell time and makes travellers happier.
“The You Deserve the World theme reaffirms Avolta and London Gatwick’s shared commitment to creating rewarding airport moments, one well-earned treat at a time.”
London Gatwick Senior Retail Operations Manager Jack Howe commented, “We’ve had a fantastic response from passengers around Avolta’s You Deserve the World campaign so far this summer.
“It’s struck the perfect tone ahead of people jetting off on their holidays – encouraging passengers to celebrate, relax and treat themselves through an engaging and fun campaign.” ✈
