Zwilling Beauty Group, a first-time exhibitor at last month’s TFWA World Exhibition, is making good progress in its bid to establish itself as a meaningful player in the travel retail channel.
“Cannes was great for us”¦ much better than anticipated,” Director Global Travel Retail/Duty Free Juergen Jost told The Moodie Report. “We will now work hard to follow up on some promising projects.”
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The 2014 Limited Edition Designer Series Collection, created in collaboration with Isaac Mizrahi |
As previously reported, Zwilling has already partnered with Nuance Group to launch its new Beauty Tools category (featuring products from Zwilling, Tweezerman and Fantasia) across Europe. A new concept which presents all items together, in one clear and accessible display, has already begun rolling out in Switzerland, Sweden, Portugal and Bulgaria, with other destinations to follow in the months ahead.
“Zwiling first targeted travel retail one and a half years ago, and the Nuance deal was a major breakthrough for us,” Jost explained. “We are now looking at the big players in other airport locations and, of course, inflight. We also see big potential onboard cruiseships.”
“What is important to bear in mind is that we offer new products, which therefore represent incremental business for retailers,” underlined Dr. Cornelia Wittke, Member of the Management Board of the Zwilling Beauty Group and CEO of Tweezerman International. “We are known worldwide for our quality and design, and can offer a broad assortment of products which are ideal for travel and gift purchases.”
Jost acknowledged the obvious security concerns regarding a portfolio that includes manicure and grooming products, but emphasised that the group was able to tailor its offer and, where required, create special sets and compacts with no sharp instruments.
“We offer new products, which therefore represent incremental business for retailers“ |
Dr Cornelia Wittke Member of the Management Board of the Zwilling Beauty Group and CEO of Tweezerman International |
He also acknowledged that some retailers were keen in principle, but unsure where to carry the brands. “That’s often the first challenge to address – where do they put us?” he admitted. “Should we be in beauty, or accessories, or somewhere else? Actually, we think our flexibility is a good thing, although it helps to be located in or close to these categories, given the obvious synergies.”
At Cannes Zwilling showcased a wide selection of products, including the latest innovations from its cult favourite Tweezerman brand, best known for its high-quality eyebrow tweezers.
In 2014 the brand will partner with Isaac Mizrahi to create its latest Limited Edition Designer Series Collection, described as an annual compilation coveted by fashionistas, beauty aficionados and design enthusiasts alike.
Mizrahi has created a motif of neon splashes and candy-esque circles to adorn Tweezerman’s best-selling Slant Tweezer, Mini Slant Tweezer and Filemate nail file (complete with travel-friendly snap-close case).
“Every year we collaborate with a different designer, and these limited-edition fashion collections have huge appeal for younger consumers,” Wittke noted.
Previous Tweezerman brand partners include Agatha Ruiz de la Prada, Betsey Johnson and Cynthia Rowley.
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