UK. Kering Eyewear has partnered with Avolta to launch a phygital Emotion+ Maui Jim campaign at London Heathrow and Stansted airports. It ran from 27 March to 25 April.
The exclusive Emotion+ campaign showcased Maui Jim’s Ekahi Collection, the first range to be launched since the brand joined the Kering Eyewear portfolio in 2022.
The partners recently hosted a pop-up in London Heathrow Terminal 3 featuring dynamic retailtainment elements that enabled customers to customise their Maui Jim eyewear cases.
Kering Eyewear also ran a promotional space at the World Duty Free store in London Heathrow Terminal 5 and took over the Sunglasses Boutique at Stansted Airport.
The Ekahi collection features a selection of colourful frames and youthful, unisex silhouettes that all feature Maui Jim’s PolarizedPlus2 lenses. The lenses protect the eyes from intense glare and harmful UV rays, while simultaneously enhancing colours.
The Maui Jim Color You Can Feel advertising campaign was front and centre in Heathrow T3 and was showcased via a high-profile digital screen takeover. The advertising visuals also featured on Avolta’s Reserve & Collect website and social media, in its monthly newsletter and on the app.
Founded in 1987, Maui Jim is known for its distinctive Hawaiian heritage and use of innovative eyewear technologies. It offers a wide assortment of broad spectrum high-quality sunglasses and optical frames.
Color You Can Feel
As reported, the Color You Can Feel campaign marks a pivotal moment for Maui Jim as it continues to refresh its brand image and expand its global reach to engage a new generation of consumers.
It takes viewers on an immersive journey through colour and emotion, showcasing a vibrant portrait series that captures the sights and feelings of wearing a pair of Maui Jim sunglasses. According to the brand, it is a celebration of its commitment to “pushing the boundaries of visual experience”.
The campaign stars Evan Mock – Hawaiian actor, surfer and skater, best-known for his role in Gossip Girl – alongside an authentic and diverse cast, representing the brand’s commitment to inclusivity and to catering to a wide spectrum of outdoor enthusiasts.
The Moodie Davitt Report was on location for the official launch of the Maui Jim Ekahi collection in Milan. ✈
Watch the YouTube video above to see exclusive coverage from the official launch of the Maui Jim Ekahi collection in Milan. Filmed by The Moodie Davitt Report Brands Director Hannah Tan-Gillies.
