Haircare and Styling
L’Oréal Travel Retail reimagines the traveller journey with immersive TFWA Asia Pacific pavilion
Discovery mode: L’Oréal Travel Retail Asia Pacific transformed its TFWA Asia Pacific pavilion into an immersive ‘Playgrounds of Brand Equity’, by blending AI, storytelling and experiential retail to reimagine the future traveller journey.
The La Mer to Estée Lauder owner is close to resolving a punitive lawsuit taken collectively by shareholders who alleged the American beauty giant had concealed its over-reliance on daigou sales within China.
With the addition of DF2, Hyundai Duty Free now operates three of the airport’s six duty-free zones (including DF5 and DF7), becoming Incheon’s largest travel retailer and the only one to embrace full range of categories, from luxury fashion to cosmetics and liquor.
The new business, to be led by industry veteran Jonathan Holland, brings seasoned industry players come together in a strategic collaboration to introduce an exciting portfolio of Korean beauty brands to consumers worldwide.
“For travel retail, in Hainan we significantly outperformed prestige beauty, which itself improved sequentially, to gain share as our activation for Lunar New Year drove remarkable performance,” says The Estée Lauder Companies President and CEO Stéphane de La Faverie.
“Our third-quarter results extend strong year-to-date performance, driven by Beauty Reimagined,” says an upbeat President and CEO Stéphane de La Faverie.
L’Oréal Travel Retail’s dual presence at the Agora opening and EDB panel highlights the company’s commitment to advancing the future of travel retail through innovation and collaboration.
Hainan’s upgraded offshore duty-free policy is delivering a powerful uplift in footfall, spend and shopper diversification at cdf Haikou underpinned by assortment expansion and experience-led retail.
The joyful campaign combines powerful IP, immersive storytelling, retailtainment and omnichannel engagement to drive footfall, dwell time and conversion.
The Group is preparing to undergo recertification under new global standards introduced by B Lab, reinforcing its long-term commitment to environmental and social accountability.
The Moodie Davitt Report is pleased to publish our popular Jessica’s Secret Index for February covering spirits & wine, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
Through its portfolio of brands and partnerships, L’Oréal’s Hainan Expo presence reinforces its mission to deliver personalised, entertaining and seamless beauty experiences in the channel.
As L’Occitane en Provence enters its next chapter, the Group is positioning the brand at the intersection of heritage and reinvention, with travel retail playing a pivotal role.














