Haircare and Styling
The Moodie Davitt Report turns pink in support of The Estée Lauder Companies’ Breast Cancer Campaign
The Estée Lauder Companies’ 2026 Breast Cancer Campaign combines a US$15 million commitment to research into breast cancer in younger women with charity partnerships, education initiatives and fundraising products.
L’Oréal Travel Retail’s ‘Destination Beauty’ showcase at TFWA Cannes brought together experiential retail, TREX products, personalised skincare consultations and AI-powered engagement to outline its mission of turning dwell time into wow time.
The rise of targeted scalp and hair routines is reshaping the beauty offer, as Shinsegae Duty Free brings new brands and specialist products to travelling consumers.
The elegant 600sq m shopping space at the gateway to the nation’s capital Hanoi includes an extensive range of international brands complemented by Vietnam Essence, which offers a curated selection of national products.
Kérastase is blending personalised hair diagnostics, styling, retailtainment and digital engagement in an immersive House of Gloss experience across two major Brazilian airports.
The beauty powerhouse is stepping up its AI strategy with Profound to strengthen how its global brand portfolio is discovered across generative AI platforms.
Wella Professionals is bringing beauty and motorsport together at Madrid Airport Terminal 4 with Avolta through an experiential F1 Academy activation centred on product discovery and traveller engagement.
Sensai is stepping up its international growth drive through travel retail expansion, new market entries and a return to premium hair and scalp care as part of Kao Group’s wider Global Top Sharp strategy.
“The global duty-free and travel retail market is at a critical inflection point of recovery and quality improvement,” said CDFG as it unveiled the expansive document that systematically interprets consumer trends, category evolution and channel transformation logic.
This year’s promotion follows the triumphant success of the inaugural Redefine Your Beauty campaign in 2025, billed as the largest joint beauty initiative in Heathrow Airport’s history.
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our two WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
L’Oréal delivered strong first-half sales growth and record profitability as North Asia continued its recovery, with a positive outlook for travel retail in Asia Pacific.
An immersive activation programme, led by flagship airport pop-ups, retailtainment experiences and exclusive gifts with purchase, brings the Amsterdam Collection to life across 120 travel retail hubs.














