Tobacco and Reduced Risk Products
TREX Awards 2027: The hunt begins for travel retail-exclusive excellence as entries open
Now in its third edition, the only global cross-category awards programme dedicated to travel retail-exclusive (TREX) products and initiatives builds on the resounding success of its first two editions, spotlighting differentiation, excellence and unique, channel-specific value for travellers.
Habanos has extended its best-selling Montecristo portfolio with a new travel retail-exclusive humidor, unveiled at the recent TFWA World Exhibition in Cannes.
The new arrivals store completes Zhuhai Duty Free’s duty-free retail network at Hengqin Port, extending its offer to both inbound and outbound travellers while adding a broad category mix across its 345sq m retail space.
Iraq Duty Free is shifting back to expansion after Middle East travel issues, adding new Basrah Airport stores while eyeing further growth across the country’s aviation and downtown retail markets.
The elegant 600sq m shopping space at the gateway to the nation’s capital Hanoi includes an extensive range of international brands complemented by Vietnam Essence, which offers a curated selection of national products.
Fuzhou-inspired design and locally-rooted merchandise sit at the heart of a duo of new-look stores, as our latest image choice shows.
The family-owned travel retailer has completed an ambitious upgrade across three stores, combining an expanded Icelandic offer with new international brands, digital services and destination-led design.
Imperial Brands has named Chris Street to lead its Global Travel Retail business as the company enters a landmark year marked by the 100th anniversary of Davidoff cigarettes.
“The global duty-free and travel retail market is at a critical inflection point of recovery and quality improvement,” said CDFG as it unveiled the expansive document that systematically interprets consumer trends, category evolution and channel transformation logic.
From expert-led discussions and workshops to networking, new initiatives and brand showcases, the event will offer multiple opportunities for the global travel retail community to connect and engage.
The collection combines destination-led design with Velo’s flavour innovation, while tapping into the continued growth of nicotine pouches across key markets.
The revamped Hyderabad Duty Free Departure Store features a retail environment inspired by the heritage of Hyderabad and Telangana, while Vizag Duty Free is built around the theme ‘Where Coastal Heritage Meets Global Discoveries’.
The travel retail-exclusive device has debuted at Narita International Airport in Japan, followed by a phased roll-out across selected duty-free locations in Europe, the Middle East, Africa and Asia.













