Brand News
Scent of Africa brings Ghanaian heritage to TFWA Cannes with new Akua’ba collection
“We wanted to tell a story of love that feels universal, in languages from across Africa – revealing Akua’ba in Cannes opens a new chapter for Scent of Africa,” says Scent of Africa Founder Tanal Ghandour.
“Confectionery already has a strong conversion in travel retail, but stopping shoppers is no longer enough to grow the category,” says Mars Wrigley International Travel Retail Market Director An De Volder.
Qatar Duty Free claimed its fourth consecutive Airport Retailer of the Year title at the 2026 Frontier Awards, alongside recognition for its Lancôme Café de la Rose concept.
Habanos has extended its best-selling Montecristo portfolio with a new travel retail-exclusive humidor, unveiled at the recent TFWA World Exhibition in Cannes.
The limited-edition figure combines Mickey Mouse details with racing-inspired design elements, capturing the momentum surrounding Formula 1 in the region.
A new ownership group combining leading Irish drinks figures and US distribution expertise plans to reinvigorate the historic liqueur brand for a new generation.
Absolut adds a new chapter to its creative legacy as the KAWS Artist Edition rolls out across 30 markets for a limited time.
The Singapore activation forms part of NITR’s continued investment in the KitKat and Formula 1 partnership across global travel retail, using experiential retail and gifting to support confectionery category growth.
The Macallan has launched the TREX Carta Nautica at Singapore Changi Airport with Lotte Duty Free; the brand also unveiled the Mastery Beyond Reason documentary which explores the people and craftsmanship behind its transatlantic sherry cask journey.
The Chinese beauty group is stepping up its global ambitions with a strategy spanning owned brands, international expansion, AI, selective acquisitions and the repositioning of Payot.
The latest release marks another step in the collection’s expansion, bringing together sporting heritage and Rhône Valley winemaking expertise in a premium wine offering for international markets.
Building on the momentum of the Sepang race weekend, Cincoro’s ‘Crafted for Champions’ activation brings the motorsport theme into the airport through bold track-inspired elements and product displays.
The Cannes showcase comes as The Uncharted Coast builds momentum across global travel retail, with CVH Spirits reporting encouraging responses from existing and new markets.














