Clarins spotlights Singapore with Beauty Concierge global debut at Changi with The Shilla Duty Free

SINGAPORE. Clarins has partnered with Changi Airport Group and The Shilla Duty Free Singapore to launch the Singapore Edition of its Beauty Concierge concept in Changi Airport Terminal 1.

Running to 16 August, the Singapore-inspired activation combines beauty expertise, personalised services and interactive storytelling to create an immersive experience for travellers.

The pop-up draws inspiration from Singapore’s rich cultural heritage and Clarins’ premium brand identity, featuring shophouse-inspired architecture, Peranakan motifs, mosaic tile designs and other recognisable local elements that create a distinctive sense of place within the airport.

Personalised beauty experiences

Inspired by Clarins’ ‘Check In, Indulge, Check Out Beautiful’ theme, the activation leads travellers through a series of immersive experiential zones.

Visitors begin at the Welcome Concierge, where they receive a personalised Beauty Key and Journey Card to access rewards and exclusive gifts.

The journey continues at the Beauty Lounge, where Clarins beauty experts provide personalised skincare consultations and recommendations based on each traveller’s individual needs and lifestyle.

The Beauty Bar complements the experience with makeup looks inspired by popular Singapore landmarks, including Changi Airport, Marina Bay Sands and Gardens by the Bay.

The experience concludes at the Beauty Elevator, where travellers personalise the experience by selecting their skincare preferences before receiving a customised Clarins photo keepsake.

TREX product highlights

Visitors can also discover a curated collection of Changi Airport-exclusive travel retail sets at the pop-up, including exclusive Peranakan-inspired packaging designed for the Clarins Beauty Concierge Singapore Edition.

The line-up includes the Clarins Double Serum & Extra-Firming Blockbuster Set, featuring the brand’s signature Double Serum and Extra-Firming Cream. Designed to target visible signs of ageing, the set helps improve skin firmness and radiance, and also includes a refillable Extra-Firming Cream to support a more sustainable beauty routine.

Also on showcase is the Clarins Precious Cream & Eye Care Ritual Set, a skincare duo designed to nourish, firm and illuminate the skin. The set includes a massage tool and a selection of travel-sized Clarins essentials, offering a complete skincare routine in a travel-friendly format.

The Clarins Iconic Red Edit draws inspiration from Singapore’s vibrant red, pairing the Joli Rouge lipstick in shade 768 with a complimentary mini Lip Comfort Oil.

The promotion also includes the Ultimate Indulgence Exclusive Reward for qualifying purchases, featuring a Peranakan-inspired jewellery box and a curated collection of Clarins beauty essentials.

Another standout feature is the Clarins x POP MART Treatment Essence, complemented by limited-edition collectibles and gifts with purchase.

A landmark partnership at Changi Airport

Clarins marked the launch of the pop-up with a ceremony on 10 July, bringing together senior management from Clarins Travel Retail, Changi Airport Group and The Shilla Duty Free Singapore, as well as local media and influencers.

The event highlighted Clarins’ focus on experiential retail, combining beauty services with interactive experiences for travellers.

Clarins Group President, Global Travel Retail Alexandre Callens said, “At Clarins, we believe travel retail has the unique ability to transform a journey into something memorable through meaningful experiences, personalised service and exclusive discoveries.

“We are proud to debut our Changi 1st Beauty Concierge concept in Singapore, marking the global launch of a new experiential travel retail platform inspired by the city’s rich cultural heritage, vibrant spirit and world renowned hospitality.

“The Clarins Beauty Concierge Singapore Edition reimagines the airport journey as a destination for beauty exploration and indulgence.

“From Singapore-inspired design elements to curated beauty experiences and travel retail exclusives (TREXs), every touchpoint has been thoughtfully crafted to celebrate the unique character of this city while creating memorable moments for travellers from around the world.

“We are delighted to partner with Changi Airport Group and The Shilla Duty Free Singapore to bring this vision to life at one of the world’s leading airports.”

The Shilla Duty Free Singapore Managing Director Charles Lee added, “At The Shilla Duty Free Singapore, we are committed to working closely with leading brands to introduce Changi 1st exclusives that offer travellers something truly special and distinctive.

“The Clarins Beauty Concierge exemplifies how we collaborate with our brand partners to bring immersive, story-led experiences into the travel retail space, transforming shopping moments into engaging and memorable encounters.

“By continually introducing innovative concepts and exclusive offerings, we aim to elevate the airport retail journey and create meaningful touchpoints that resonate with today’s global travellers.”

Changi Airport Group Managing Director, Airside Concessions Hung Jean commented, “Travel retail is continuously evolving beyond traditional shopping, blending innovation, personalisation and beauty into immersive experiences that energise travellers and transform the airport journey into something truly memorable.

“This Changi 1st launch reaffirms Changi Airport’s position as a strategic nexus for brands seeking to engage a global audience, and reflects the strong partnership we share with Clarins Travel Retail and The Shilla Duty Free Singapore.

“Inspired by Singapore’s rich cultural heritage, the experience showcases how a strong sense of place can be woven into travel retail through thoughtfully curated concepts, exclusive offerings and locally inspired design elements.

“Together, we are creating differentiated experiences that strengthen Changi’s reputation as a world-class destination for retail innovation.” ✈