SOUTH KOREA. Lotte Duty Free has rolled out a large-scale promotional campaign across its downtown retail network and online platform to drive consumer spending during the peak summer travel season.
Running until 31 August at the retailer’s downtown store locations, the campaign features up to -50% discounts on popular fashion brands such as Tory Burch and Jimmy Choo.
Purchases of cosmetics, fragrances, jewellery, watches, eyewear and consumer electronics also qualify for complimentary gifts.
Customers shopping at the retailer’s Myeong-dong flagship and World Tower stores in Seoul, as well as Jeju outlet can also earn up to KRW1.54 million (US$1,031) in weekday LDF Pay on qualifying purchases, while shoppers at the Busan store receive the same rewards across all categories.
The campaign also features weekend double-reward promotions from Friday to Sunday, with customers eligible to receive up to KRW2.08 million (US$1,392) in LDF Pay, depending on the payment card used.
Customers can also access additional LDF Pay rewards when paying with Naver Pay or selected credit cards, including those issued by Lotte, Woori, Hana and Samsung.
Online promotions are running through 25 August, with discounts of up to -70% on best-selling products from brands including Lancôme, Byredo, Jill Stuart, Ferragamo, Dyson and LG Pra.L. Limited-time discount coupons are available twice daily on a first-come, first-served basis.
The retailer is highlighting nine Lotte Duty Free signature brands through curated promotions, while 32 participating brands are offering additional discounts, exclusive products and complimentary gifts.
Alongside discounts and shopping rewards, Lotte Duty Free is offering a range of travel-themed prize draws and promotional events across its online platform and downtown stores.
Through 31 August, Korean customers who spend US$300 or more at the retailer’s downtown duty-free stores can enter a lucky draw to win prizes, including a one-night stay at Signiel Seoul, Ray-Ban Meta Headliner smart glasses and a dining voucher for two at La Seine.
Customers shopping at the World Tower store are eligible for exclusive prizes, including Jeju Air round-trip international flights (two winners) and round-trip tickets to Kobe (two winners).
Online shoppers are also eligible for a KakaoPay giveaway. Customers who spend KRW50,000 (US$33) or more via the payment platform and complete delivery during the promotional period can enter a prize draw to win two-night stays at The Oberoi Bali, The Langham Hong Kong or East Beijing Hotel.
A Lotte Duty Free representative said, “In time for the summer vacation season, we have prepared a variety of discount events and giveaway benefits online and offline so that customers can enjoy duty-free shopping at more reasonable prices.
“Moving forward, we will continue to offer differentiated promotions tailored to seasonal shopping trends to enhance customer satisfaction.”
Lotte Duty Free also highlighted its strategy to enhance its K-beauty and K-food offerings as international demand for Korean products continues to rise.
Recent additions include K-beauty brands Dr.G and S.Nature, alongside K-food labels Arih, developed in collaboration with BTS, and Delight Project.
The retailer has also partnered with Korea Airports Corporation to launch products inspired by regional specialities, including Busan chocolates and Jeju Aju Aju hand creams and face masks.
The company said it will continue broadening its brand portfolio to reflect changing consumer preferences and global shopping trends. ✈
