Ecommerce and Digital Media
Interview: Clarins’ Katalin Berenyi on building beauty heroes and recruiting the next generation
In this interview, Clarins General Manager Katalin Berenyi discusses how Double Serum Foundation, an evolving TREX strategy and opportunities in cruise and Asia are shaping the brand’s next phase of travel retail growth.
Now in its third edition, the only global cross-category awards programme dedicated to travel retail-exclusive (TREX) products and initiatives builds on the resounding success of its first two editions, spotlighting differentiation, excellence and unique, channel-specific value for travellers.
A change of season brings a fresh palette of colours, flavours and experiences to travel retail. As airports and retailers embrace autumn, we gather some of the most engaging social media campaigns and posts celebrating the season across the industry.
Penhaligon’s is celebrating ten years of Portraits with a Dubai Duty Free pop-up combining new fragrances, interactive discovery and an Uber campaign that engages travellers before they reach the airport.
L’Oréal Travel Retail’s ‘Destination Beauty’ showcase at TFWA Cannes brought together experiential retail, TREX products, personalised skincare consultations and AI-powered engagement to outline its mission of turning dwell time into wow time.
The platform brings retail channels, brands, stakeholders and specialist service providers together in one searchable ecosystem.
The Singapore activation forms part of NITR’s continued investment in the KitKat and Formula 1 partnership across global travel retail, using experiential retail and gifting to support confectionery category growth.
The Macallan has launched the TREX Carta Nautica at Singapore Changi Airport with Lotte Duty Free; the brand also unveiled the Mastery Beyond Reason documentary which explores the people and craftsmanship behind its transatlantic sherry cask journey.
The agreement sets out priorities across global expansion, portfolio development, commercial collaboration, retail and brand experiences, and new opportunities.
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our two WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
Advancing its AI-powered shopping journey, Lotte Duty Free is bringing smarter product discovery to its mobile app through natural-language search and preference-based recommendations.
Launched on 15 September, Nice Airport Shopping gives passengers greater flexibility over when and where they shop, with orders available for collection at multiple points across the terminals.
New brand arrivals, islander-exclusive offers, cultural activations and livestreaming form part of GDF Plaza’s push to engage shoppers throughout these key holiday periods.














