Ecommerce and Digital Media
Trillionaire target: Hyundai Duty Free celebrates Incheon International Airport DF2 concession opening
With the addition of DF2, Hyundai Duty Free now operates three of the airport’s six duty-free zones (including DF5 and DF7), becoming Incheon’s largest travel retailer and the only one to embrace full range of categories, from luxury fashion to cosmetics and liquor.
This issue explores Shiseido Travel Retail’s approach to structured discovery in beauty and highlights the Terminal 3 opening at Frankfurt Airport, where a central marketplace is redefining the passenger journey.
Today’s choice of images comes from Hainan province, where Hainan Tourism Investment Duty Free Co posted an impressive +33% year-on-year sales surge during the busy Labour Day Golden Week holiday at its shopping emporium.
From art, entertainment and cultural celebrations to people-driven initiatives, retailers and airports are using social media to spotlight the values and connections that define today’s travel experience. We share a selection of notable highlights from across the sector.
The collection and supporting eyewear campaign underlines Kering Eyewear’s channel-focused strategy aimed at reinforcing Gucci Eyewear’s presence in travel retail.
My Fragrance Garden has made its Asia Pacific travel retail debut at Syndey Airport, blending immersive beauty discovery with environmentally conscious storytelling.
At the annual media conference, Gebr. Heinemann board members underscored the challenge of declining spend per passenger and the urgent requirement to remain relevant to a new generation of travellers.
In this special edition, we celebrate KOSÉ Group’s milestone 80th anniversary. Guided by its enduring philosophy, ‘Creating Beauty in a Sustainable World’, KOSÉ Holdings Corporation continues to define what modern beauty leadership looks like in today’s changing landscape.
“Experiential retail expectations from shoppers today are not what they were five years ago,” says The Hershey Company Commercial Lead Americas Melissa Benner.
The collaboration reinforces L’Oréal’s strategy in the travel retail data ecosystem, leveraging Agoda’s strong presence as one of Asia’s most downloaded travel apps to expand consumer reach across the region.
The airline said the move reflects changing consumer behaviour, with fewer onboard purchases and a clear shift toward online price comparison and pre-travel shopping.
We speak to Airport Dimensions CEO Mignon Buckingham to examine the commercial implications of the company’s wide-ranging annual study into airport experience, which features insights complied from over 11,000 travellers.
Avolta’s latest posts lay bare the extraordinary scale and often unseen influence of travel retail, reframing the channel as a powerful global media platform as much as a commercial one.














