Ecommerce and Digital Media
Yilin Watch: Super Golden Week is coming. What makes Chinese travellers stop?
High Chinese traffic no longer guarantees high spend, argues our acclaimed Chinese columnist Yilin Wang, who says relevant content and human connections can help turn passenger traffic into trust and purchases.
In its Q3 survey, the Singapore-based marketing and travel intelligence company found that one in three Chinese outbound travellers surveyed now uses AI for trip planning, with airport shopping still attracting strong interest despite ongoing purchase barriers.
Shiseido Travel Retail Vice President Commercial and Business Development, Travel Retail Asia Pacific Fran Law explores how authentic cultural partnerships, connected consumer journeys and differentiated airport experiences can turn star power into sustained commercial value.
Priority Pass said the funding will support development of its core proposition, accelerate its digital roadmap and broaden the range of travel services offered to clients and travellers.
NITR is advancing its A.C.T. framework through KitKat Formula 1, KitKat Japan and After Eight innovations to drive engagement, conversion and confectionery growth
The exclusive launch brings together Jung Kwan Jang’s red ginseng expertise and Hello Kitty’s global appeal in a travel-friendly format, adding a giftable element to the Korean wellness staple.
Kérastase is blending personalised hair diagnostics, styling, retailtainment and digital engagement in an immersive House of Gloss experience across two major Brazilian airports.
The beauty powerhouse is stepping up its AI strategy with Profound to strengthen how its global brand portfolio is discovered across generative AI platforms.
The activation brings Moët & Chandon’s longstanding Formula 1 association to the channel for the first time through immersive storytelling, tasting and podium-inspired experiences.
The complimentary 15-minute sessions will spotlight the role of beauty sampling in tapping into an estimated US$8 billion impulse-purchase opportunity in the channel.
Lotte Duty Free is gearing up for what it hopes will be a shopping bonanza during the all-important Chuseok and wider autumn holiday period.
The two-week trial at Zurich Airport explores a more direct way for travellers to pay, without relying on traditional card networks and intermediary payment providers.
The initiative offers Azamara guests more options to benefit from their onboard retail spend, both at sea and ashore.














