Ecommerce and Digital Media
This week on social media: Holiday travel and local festivities drive airport and retailer engagement
From destination-inspired campaigns to colourful seasonal activations and local holiday celebrations, airports and travel retailers are embracing the holiday spirit across their social media channels.
Gebr. Heinemann Commercial Effectiveness Manager Oliver Kreft assesses how the travel retailer and distributor is leaning on data to create more relevant assortments and clearer value propositions across its network.
Mondelez WTR’s Joost Rosmuller, Heathrow’s Fraser Brown and Avolta’s Peter Cunningham discuss how their Trinity partnership transformed a British classic into a Heathrow-exclusive Toblerone launch, underlining the growing importance of exclusivity, storytelling and experiential retail in the channel.
Positioned as a first-of-its-kind innovation, the experience interprets Pinterest users’ saved imagery and boards as visual inspiration to generate personalised Jo Malone London fragrance recommendations.
We pay a visit to Munich Airport to discover more about a memorable consumer-facing and commercial offer at the Bavarian gateway’s new Terminal 1 pier.
“We look forward to collaborating with the global FAB community to unlock the next wave of non-aeronautical revenue and passenger experience,” says GrayMatter CEO Vikas Gupta.
Designed exclusively for Geneva Airport, the activation combines immersive experiences, TREX products, personalisation, brand theatre and shopper engagement in a dynamic campaign that leverages the popularity of Formula 1.
The limited-edition Toblerone Eton Mess, available exclusively at Heathrow, takes centre stage in a summer activation that showcases the power of Trinity collaboration and experiential confectionery.
Designed in partnership with UMMI, the space reinvents the traditional fragrance counter with a self-guided retail experience that enables passengers to discover and shop premium scents quickly and intuitively.
Our image selection for today comes from The Moodie Davitt Report’s Instagram channel, where the latest episodes of Moodie Davitt Showtime continue to attract strong engagement worldwide.
On The Mark Beauty is bringing TikTok phenomenon Wonderskin to travel retail. The beauty brand boasts more than 2 billion views on the platform and over 7.5 million units sold worldwide.
The Moodie Davitt Report is pleased to announce the find tranche of finalists from select award categories, less than a month ahead of the blockbuster Bengaluru event taking place on 7-8 July.
Dolce & Gabbana’s first combined beauty and eyewear pop-up showcases the power of cross-category storytelling, bringing fragrance and fashion together within a single immersive retail space.














