INTERNATIONAL. Lindt & Sprüngli has expanded the travel retail-exclusive (TREX) Destination Pistachio platform to more than 200 locations worldwide.
The concept is being rolled out across an expanding network of airports with dedicated activations in Zurich, Istanbul, Punta Cana, Panama and Singapore airports.
Selected locations offer a ‘Win a Suitcase’ consumer promotion, adding an element of gamification to the campaign.
Destination Pistachio builds on the success of Lindt’s Dubai Style Chocolate offer and is part of a wider strategy to expand its premium ingredient portfolio.
The platform unites four established Lindt formats under a single pistachio-focused proposition. These include Lindor Tube 387g, Napolitains Carrier Box 500g, Maxi Plaisir 150g and Gold Bar Pistachio Almond 300g.
According to Lindt & Sprüngli, the multi-format assortment offers strong shelf visibility and engages travellers across different purchase occasions such as gifting, sharing and self-indulgence.
Rather than a single activation, Destination Pistachio is positioned as a scalable platform. This enables consistent branding and storytelling across different markets, airport environments and media channels.
The company said the limited-edition positioning drives desirability among travellers and incremental confectionery category growth for retailers.
The campaign comes as pistachio continues to play a key role within Lindt & Sprüngli’s travel retail strategy. The company has been using the ingredient across both product innovation and experiential activations to tap into evolving traveller tastes.
“Pistachio has become one of today’s most sought-after flavour trends in premium chocolate, and Destination Pistachio allows us to translate that growing consumer interest into a compelling proposition for travel retail,” commented Lindt & Sprüngli CEO Global Travel Retail Peter Zehnder.
“As the campaign expands globally, we are combining distinctive and already familiar formats, engaging consumer experiences and strong retail partnerships to create a platform that is easy to activate and highly visible – delivering incremental growth across the category.” ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel and our WeChat Video platforms. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. EPISODE 4In this episode we taste two fine whiskies from Japan under the Misaka label – Misaka 12 Years Old Pure Malt PX Sherry Cask and Misaka 12 Years Old Mizunara Cask. Resident TREX Master Martin Moodie is joined by Hong Kong-based Australian entrepreneur, wines & spirits distributor, restaurateur, whisky aficionado and now whisky owner, Harry Kartasis, who introduced the brand to the world. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
