Retail Promotions
Images of the Day: Ontario International Airport celebrates the FAB-ulous Elisa Grey and hosts pioneering watch party
Our main images show how the airport celebrated in suitably showstopping style Chief Revenue Management Officer Elisa Grey’s triumphant success in The Moodie Davitt Report Travel Retail Euro 2024 Tournament Predictor Competition.
The partners are bringing elegant Parisian scents to life at Paris CDG Terminal 2F via an immersive retail environment and interactive elements.
The whiskies’ packaging take inspiration from Goldorak, a fictional character created by comic artist Go Nagai for the 1975 manga UFO Robot Grendizer.
Tasting activations have been a key driver of sales with Dead Man’s Fingers doubling its volumes in 2023 and Whitley Neill becoming the number one premium flavoured gin in global travel retail.
The ‘Travel Is An Amazing Sport’ campaign was designed to coincide with major sporting events the Euro 2024 finals and the Olympic Games in Paris, offering travellers the chance to win travel and hotel vouchers.
The promotional activation was launched on 25 June and runs until 27 July, offering travellers a taste of Generous Gin.
The milestone anniversary highlights the brand’s long-standing history and dedication to quality craftsmanship, exemplified by the travel retail-exclusive Colour Collection.
The events highlighted the Soothing Emulsion’s sun-protection and skin-nourishing qualities and underscored the brand’s commitment to photo-ageing protection and marine conservation.
“With ‘Skin-vestment’ we’re speaking their language – one that values both immediate gratification and long-term thinking,” says L’Oréal Travel Retail Asia Pacific General Manager Fion Ng.
Joy and generosity are the two key values of the campaign, which invites travellers to ‘spin to win’ special Cadbury-themed prizes.
Wanning hosted the cycling event and unveiling ceremony, attracting sports enthusiasts to participate in the summer activities.
The leading travel retailer held the invitation-only masterclass, featuring the GlenAllachie range, at the Star Lounge in its Myeong-dong, Seoul flagship store.
The launch is being celebrated with an immersive brand experience at the airport until 31 July, followed by a series of activations to be rolled out at key airports.
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