Retail Promotions
Haikou Meilan International Airport transforms from transit hub to experiential space with summer campaign
Sino-Singapore (Hainan) Airport Commercial Management Co is harnessing a ‘first-store economy’ and ‘aviation + tourism’ strategy for a dynamic summer campaign at Haikou Meilan International Airport.
Elizabeth Arden serves up ‘Active Beauty’ campaign in Asia travel retail
The campaign taps into the beauty brand’s heritage of holistic beauty, combining wellness, movement and skincare to create more engaging consumer experiences across the region.
Mondelez WTR sharpens confectionery visibility across key Americas gateways
Mondelez WTR is stepping up investment across the Americas with permanent retail upgrades, destination-led Toblerone sense of place executions and shopper engagement initiatives spanning five key markets.
Unifree Duty Free brings summer energy to Istanbul Airport with seasonal activation
The seasonal campaign combines premium brand activations, live entertainment and immersive shopping experiences to engage travellers during the peak summer travel season.
‘Redefine Your Beauty’ – Heathrow and Avolta partner again in experiential promotional campaign
This year’s promotion follows the triumphant success of the inaugural Redefine Your Beauty campaign in 2025, billed as the largest joint beauty initiative in Heathrow Airport’s history.
The Macallan and EVERRICH Duty Free toast Harmony Collection finale with world-first launch
The partners are closing the chapter on The Harmony Collection with an exclusive release, immersive activation and tasting ritual centred on the Inspired by Toasted Coconut.
CDFG joins forces with airport and telecom partners to drive Shanghai visitor spending
The integrated programme offers an array of incentives from arrival through departure as part of a city-wide visitor engagement campaign.
How AB InBev Travel Retail took FIFA World Cup 2026 to the high seas
Michelob Ultra and Budweiser transformed bars onboard Royal Caribbean, Norwegian Cruise Line, MSC Cruises and Disney Cruise Line into floating fan zones complete with events and limited-edition merchandise.
Lancôme and Unifree get ‘in the mood for summer’ with immersive Istanbul Airport activation
Lancôme and Unifree has put travellers in a summer state of mind at Istanbul Airport with a vibrant, Riviera-inspired showcase combining beauty discovery, personalisation and playful experiences.
Lindt & Sprüngli scales up travel retail-exclusive Destination Pistachio platform across 200 locations
The scalable global platform showcases Lindt’s travel retail-exclusive pistachio portfolio through dedicated activations across more than 200 locations worldwide, including Zurich, Istanbul, Punta Cana, Panama and Singapore airports.
Kering Eyewear and Lagardère Travel Retail put Valentino in focus with debut pop-up at Schiphol
The two-month Valentino Eyewear pop-up marks the debut of the first Valentino Eyewear collection developed and distributed by Kering Eyewear since their licensing agreement was confirmed last year.
China Duty Free Group’s DFS marks 12 years of ‘First Class Beauty’ in Hong Kong & Macau
The ‘Run the Show, Define Your Glow’ campaign puts customers at the centre of the action through sensorial beauty experiences, exclusive brand activations and special services from leading beauty houses.
