Retail Promotions
This week on social media: Holiday travel and local festivities drive airport and retailer engagement
From destination-inspired campaigns to colourful seasonal activations and local holiday celebrations, airports and travel retailers are embracing the holiday spirit across their social media channels.
Avolta takes ‘The Whisky Collective’ to China’s Greater Bay Area with a focus on experiential retail
The Whisky Collective is featured in Avolta-run stores at Hong Kong West Kowloon High-Speed Rail Station, Luo Wu Port, Lok Ma Chau Port and Macau International Airport.
Spotlight on excellence: TREX Awards winners to be unveiled Monday
“Besides recognising excellence in TREX products, Monday’s results announcement represents the most comprehensive analysis ever published of what makes for a truly great TREX,” says The Moodie Davitt Report Chairman Martin Moodie.
Interview: How Mondelez, Heathrow and Avolta reimagined a British summer classic for travel retail
Mondelez WTR’s Joost Rosmuller, Heathrow’s Fraser Brown and Avolta’s Peter Cunningham discuss how their Trinity partnership transformed a British classic into a Heathrow-exclusive Toblerone launch, underlining the growing importance of exclusivity, storytelling and experiential retail in the channel.
Ballantine’s and Malbon tee up Korea TREX 21 Year Old Scotch whisky and golf apparel collection
Ballantine’s has partnered with lifestyle golf brand Malbon to launch a TREX 21 Year Old Scotch whisky and capsule collection that taps into the growing intersection of golf, culture and contemporary luxury in South Korea.
Starboard, Diageo and Carnival Cruise Line launch limited-edition Bulleit bourbon for America’s 250th anniversary
The single-barrel bourbon, promoted as part of the celebrations to mark the 250th anniversary of the USA, will be available exclusively in retail stores on 14 Carnival ships this summer.
Dior and The Shilla Duty Free set sail with ‘Summer Getaway’ campaign at Singapore Changi
Dior invites travellers to set sail for Provence through an immersive summer pop-up that combines fragrance discovery, beauty innovation and experiential retail at Changi Airport Terminal 3.
Pöschl Tabak expands Pueblo Pink distribution with roll-out across 50 European airports
Pöschl Tabak is introducing duty-free activations at select European airports as it builds awareness for the new additive-free tobacco variant among travelling consumers.
Ian Macleod Distillers and Avolta honour Glasgow Airport with exclusive Glengoyne single cask
Available in a highly limited 70cl format at 59% ABV for £119 (US$160), the commemorative Glengoyne Single Cask #1789 debuts alongside The Whisky Collective.
KitKat and Lagardère Travel Retail go into overdrive with Formula 1 experience at Geneva Airport
Designed exclusively for Geneva Airport, the activation combines immersive experiences, TREX products, personalisation, brand theatre and shopper engagement in a dynamic campaign that leverages the popularity of Formula 1.
Mondelez and Avolta serve up exclusive Toblerone Eton Mess to mark Heathrow’s 80th anniversary
The limited-edition Toblerone Eton Mess, available exclusively at Heathrow, takes centre stage in a summer activation that showcases the power of Trinity collaboration and experiential confectionery.
Centenario Tequila kicks off limited-edition Tri-Nation Fútbol experience at key US airports
The immersive campaign, which launched in June and runs for eight weeks, is taking place with Duty Free Americas at Hartsfield-Jackson Atlanta and Miami international airports, alongside iShoppes at Houston Airport.
