Retail Promotions
‘From another world’ – Lark brings exclusive Tasmanian single malts to Sydney with Heinemann Oceania
Lark Distilling Co. brought the spirit of Tasmania to Sydney Airport with an immersive activation spotlighting three TREX single malts as part of its 700 Single Malt Collection.
Opinion: Anna Somogyi on how Mondelez WTR is driving innovation with passenger insights
Mondelez WTR Marketing Director – Category, Shopper & Customer Anna Somogyi examines why deeper passenger understanding is becoming the key to unlocking conversion, engagement and long-term growth in travel retail.
HTDF joins forces with Lululemon to drive sports-led retail in Hainan
HTDF is tapping into rising demand for athleisure and outdoor lifestyle products, one of the fastest-growing segments in China’s consumer market.
Mondelez and Avolta create summer vibe with Beach Club pop-up at Palma de Mallorca Airport
Inspired by the Mediterranean spirit of Mallorca, the space brings together Toblerone, Milka, Oreo, Cadbury, Daim and Suchar in a striking activation that leverages the relaxed mindset of holiday travellers.
Images of the Day: Kid Stars adds colour and play to IPP Travel Retail’s offer at Cam Ranh Airport
Shared by CEO Phillip Nguyen, today’s colourful visuals reflect the growing strength of toy-led retail in a terminal serving families travelling to Vietnam’s coastal leisure destinations in Khánh Hòa province.
Lotte Duty Free advances omnichannel payment strategy with LINE Pay Taiwan launch
Lotte Duty Free becomes the first Korean travel retailer to integrate Line Pay Taiwan across both online and offline channels, targeting its fourth-largest customer segment by sales.
fresh spotlights Kombucha UV sunscreen in immersive outdoor Jeju Island experience
The fresh Luminous Journey brought together leading media and beauty influencers, who experienced a curated programme of island-based activities alongside the brand’s latest skincare innovation.
EVERRICH Duty Free delivers an Islay TREX treat in Taipei
EVERRICH Duty Free literally and figuratively brings the spirit of the famed Scottish island of Islay to Taoyuan International Airport passengers to celebrate the renowned Islay Festival (Fèis Ìle).
Images of the Day: Capturing the spirit of Cyprus at Larnaca International Airport
Today’s images come from our visit this week to Larnaca International Airport and lead on the wonderfully evocative and commercially outstanding Kypriaka destination zone.
Pink revival: Elizabeth Arden distils modern femininity with Eternal Aura travel retail roll-out in Asia Pacific
Elizabeth Arden is rolling out immersive pink airport pop-ups in Melbourne, Singapore, Auckland and Bangkok to showcase its first flagship fragrance launch in eight years.
Prada Beauty and Avolta go to market with experiential activation at Madrid Airport
Combining Prada Beauty’s minimalist aesthetic with the atmosphere of a spring market, the concept reinvents fragrance and beauty discovery with exclusivity and sensorial storytelling.
Bacardi turns up the heat on World Paloma Day with Patrón-led London rooftop activations
Established in 2019, World Paloma Day has evolved into a strategic milestone on the drinks industry calendar, serving as a key promotional driver to accelerate tequila volume growth as summer demand ramps up.
