Through the multi-sensory activation, Fettercairn aims to showcase its distinctive house style, enhance shopper interaction and drive conversion in the key regional gateway.
Mast-Jägermeister has marked King’s Day with a high-visibility activation at Amsterdam Airport Schiphol, unveiling a Jägermeister Orange windmill in partnership with Lagardère Travel Retail.
In this episode, ANY DI Founder Anne Dickhardt charts a journey from the tennis court to travel retail success, highlighting the power of innovation, newness and resilience in building a brand fit for a fast-evolving channel.
The joyful campaign combines powerful IP, immersive storytelling, retailtainment and omnichannel engagement to drive footfall, dwell time and conversion.
Blue Label Azure was designed to extend Scotch whisky’s appeal during summer travel occasions. It is launching with Avolta at London Heathrow in May, followed by a wider travel retail roll-out.
The initiative was described as highly successful, driving more than RM200 million (US$50.59 million) in sales and more than 500,000 entries across Malaysia Airports’ network, marking +56% year-on-year growth.
The three new retail concepts include Atlanta Beltline Market, Atlanta Influences Everything and The Village Retail, each offering a strong sense of place.
Set to launch across the region on 15 May, the platform introduces a training format for frontline travel retail staff in China built around short, podcast-style audio modules.
After a run of six consecutive quarterly losses, The Shilla’s travel retail arm moves into the black for the first three months of 2026. Revenues rose +7% year-on-year (+5% quarter-on-quarter) to KWR884.6 billion (US$600.9 million) in the quarter.
The initiative follows Lotte Duty Free’s return to Incheon Airport and aims to expand its customer base through a one-stop retail and entertainment experience that leverages shared data and channels to drive visits and strengthen premium positioning.
We bring you the latest lounge and hospitality services openings from around the world in our popular Airport Hospitality World title.
The stores feature a wide selection of Hawaii-made products from more than 80 local vendors, alongside a curated selection of premium international brands. UPDATED STORY.
