Airport Consumer Experience
Adani Airports advances digital retail strategy through MakeMyTrip partnership
The initiative introduces a duty-free pre-booking service for both departures and arrivals, with a range spanning more than ten categories, across over 100 brands and over 14,000 SKUs.
Adrenaline-fuelled grand finale: Malaysia Airports’ Licence to Win 2025 drives sales momentum
The initiative was described as highly successful, driving more than RM200 million (US$50.59 million) in sales and more than 500,000 entries across Malaysia Airports’ network, marking +56% year-on-year growth.
Airport Hospitality World: SkyTeam reveals flagship facility at Frankfurt; American Airlines to open largest lounge at Nashville
We bring you the latest lounge and hospitality services openings from around the world in our popular Airport Hospitality World title.
K-pop icons aespa lead Lotte Duty Free campaign to elevate retail as key tourism touchpoint
Themed ‘Trip Lotte Duty Free’, the campaign underscores the retailer’s ambition to position itself as a travel hot spot for international visitors, highlighting its retail offer as a diverse, immersive experience.
Images of the Day: Celebrating the creative force that powers Dubai Duty Free’s experiential retail
Today’s images celebrate the 32-strong, multi-national Display Department which underpins Dubai Duty Free’s experience-led retail strategy through immersive, evocative displays and activations all year round.
2.0 & Partners expands Strategic Mystery Shopping programme to Venice Marco Polo Airport
Developed to address the evolving demands across the channel, the programme focuses on qualitative observation of live interactions across retail and F&B touchpoints.
Delivering clarity, comfort and “quality of stay” – On location at the new Frankfurt Airport Terminal 3
We paid a visit to the new Frankfurt Airport Terminal 3 this week, in advance of its official inauguration today, and bring you our early impressions of an attractive and welcoming consumer and commercial environment.
Images of the Day: Thai spirits shine at Suvarnabhumi Airport with King Power and International Beverage
Today’s images, provided by International Beverage, highlight a high-profile partnership with King Power Duty Free at Suvarnabhumi Airport in Bangkok, showcasing Prakaan single malt whisky and Phraya Rum through an immersive travel retail campaign.
Villars debuts refreshed look in high-profile Geneva Airport campaign with Lagardère Travel Retail
Launched on 8 April at the central retail area, the activation delivers an immersive brand experience designed to elevate premium chocolate engagement with international travellers.
Guest column: How airports are becoming cities
Globally renowned design and retail strategist Kevin Roche explores how airports are evolving into big cities and the importance of reinventing them as mixed-use, culturally resonant destinations.
Shinsegae Duty Free unveils tenth anniversary campaign and pledges focus on profitability rather than market share
Running through 28 May, the anniversary campaign offers a range of shopping benefits to thank customers for their continued support, combining interactive events with retail promotions to mark the milestone year.
Images of the Day: Magic March ‘joylights’ bring buzz across ARI’s global airport estate
Our selection, courtesy of Irish travel retailer ARI, casts a bright, celebratory lens over the month of March. The images embrace a series of engaging activations across ARI’s global retail estate that captured the spirit of key cultural and seasonal moments.
