Airport Consumer Experience
Shinsegae Duty Free unveils tenth anniversary campaign and pledges focus on profitability rather than market share
Running through 28 May, the anniversary campaign offers a range of shopping benefits to thank customers for their continued support, combining interactive events with retail promotions to mark the milestone year.
Our selection, courtesy of Irish travel retailer ARI, casts a bright, celebratory lens over the month of March. The images embrace a series of engaging activations across ARI’s global retail estate that captured the spirit of key cultural and seasonal moments.
Highlights of the private terminal include a deluxe lounge, bar, private suites and bespoke dining, alongside a premium event space designed for larger entourages and private gatherings.
Today’s images come from Hong Kong International Airport, which has welcomed a giant sleeping feline as its paw-some pet.
IAAC CEO Jonathan Goldsmid speaks exclusively to The Moodie Davitt Report about a Lexus advertising concept at the key Cambodian airport which could redefine how premium brands activate within airport environments worldwide.
The brand is now listed in World Duty Free stores across three international airports in Scotland, including Edinburgh, Glasgow and Aberdeen (£19.99/US$26 per 70cl bottle).
The range will be available for sampling at Lagardère’s Duty Free Discovery for four weeks, supported by trade communications, terminal OOH placements and social media activity to build brand awareness.
In this week’s spotlight on travel retail social media, we discover everything from bunny Chief Egg Distribution Officers to hand-painted eggs across Easter campaigns that are being shaped by pastel-led design cues and key visual elements.
We bring you the latest lounge and hospitality services openings from around the world in our popular Airport Hospitality World title.
The innovative in-terminal delivery service is now live in Mumbai Airport Terminal 2, domestic departures.
Our latest choice of images comes from the new Noida International Airport in Uttar Pradesh, which was inaugurated on Saturday 28 March by Prime Minister of India Narendra Modi.
Showcasing “the very best of Tasmania”, the concept combines a guided tasting experience with a curated retail offer of regional merchandise, complemented by a dine-in setting serving local wines, beers, spirits and locally sourced produce ahead of departure.
The study comes at a crucial moment, with the May Golden Week holiday fast approaching, widely regarded as a key period for capturing outbound spend.














