SINGAPORE. The Shilla Duty Free Singapore has rolled out a Disney-themed campaign at Changi Airport featuring heritage-inspired visual displays, limited-edition merchandise and exclusive shopping offers, running until 31 August.
The ‘Summer Stories with Shilla’ campaign showcases Disney classic characters Mickey Mouse, Minnie Mouse, Donald Duck and Daisy Duck through illustrations inspired by Singapore’s popular shophouses and recognisable local motifs.
The designs feature prominently across the retail space and on a collection of limited-edition Disney travel exclusives (TREXs), giving travellers a distinctly local take on the Disney characters.
Supporting the activation is a complimentary Catch & Win experience at The Shilla Duty Free’s main stores, with no purchase required.
The activation rewards every participant with a guaranteed prize, including daily vouchers worth up to S$50 (US$39) redeemable on beauty and fragrance products.
The experience spans all four terminals, with each featuring a dedicated Mickey & Friends character against a Singapore-inspired backdrop: Mickey Mouse in Terminal 1, Donald Duck in Terminal 2, Minnie Mouse in Terminal 3 and Daisy Duck in Terminal 4.
The Shilla Duty Free Singapore is also offering a range of campaign-exclusive rewards.
These include a complimentary Disney Edition postcard for travellers who follow @shilladutyfreesg on Instagram, while stocks last, alongside savings of S$20 (US$16) on purchases of S$300 (US$232) or more and S$520 (US$403) on purchases of S$2,000 (US$1,550) or more when paying via Alipay.
Chanel, Dior and Le Labo are excluded from the promotions.
The campaign also offers eligible shoppers the chance to receive limited-edition Disney travel collectables.
A Disney Edition Foldable Travel Bag is available for S$9.90 (US$8) with any purchase, while a Disney Edition Vanity Kit can be redeemed with a minimum spend of S$450 (US$349). A Disney Edition Cabin Luggage is available with a minimum spend of S$2,000 (US$1,550) via Alipay in-store or S$900 (US$697) on iShopChangi. Shoppers can receive a Collector’s Disney Edition Postcard Set (set of four) with a minimum online spend of S$100 (US$77).
The Shilla Duty Free Singapore Managing Director Charles Lee said, “At The Shilla Duty Free, we are constantly looking for ways to create meaningful experiences for our travellers.
“With Summer Stories with Shilla, we wanted to transform the shopping journey into something that families, friends and loved ones can enjoy together.
“Whether it’s discovering our Disney installations, taking home an exclusive collectable or simply sharing a moment before a flight, we hope these experiences become lasting memories that travellers associate with The Shilla Duty Free.”
To mark Singapore’s 61st National Day, the retailer will feature a three-day activation across terminals 1-3 from 7-9 August, between 12pm and 7pm each day.
Highlights include a roaming Peranakan couple offering photo opportunities throughout the terminals.
Travellers who post their photos on Instagram or Xiaohongshu can get the chance to earn National Day-exclusive Catch & Win rewards, as well as vouchers worth up to S$61 (US$47). Families with children will also receive a nostalgic Singapore country eraser, while stocks last. ✈
