China Chic
Moodie Davitt WeChat: Key stories from Week 20
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
Located on the China-Russia border, Suifenhe is a core hub for Heilongjiang’s economic and trade cooperation with Russia, and an important land port with a long history spanning over a century.
The message is clear. From Kweichow Moutai – the famed Baijiu renowned as ‘the bouquet that spreads across China’ – to the joy and fun of Labubu to Documents’ ‘Bold Zen’ scents which proclaim ‘Be Scented, Be Remembered’, China Chic is heading towards centre stage.
The initiative seeks to accelerate the Chinese baijiu brand’s global travel retail expansion, with the channel central to its internationalisation strategy, as it evolves from a traditional product into a lifestyle export through engaging experiences.
The Moodie Davitt Report China Chief Representative Zhang Yimei sits down with Kweichow Moutai Import & Export Chairman Huang Jie for an in-depth conversation about the brand’s internationalisation strategy, channel development and cultural expression.
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
Travel retail has been positioned as part of Kweichow Moutai’s ‘internationalisation strategic nexus’, as the brand seeks to elevate the duty-free experience into a meaningful touchpoint with consumers.
A record Golden Week performance was recorded at the Haikou retail emporium (29 April–5 May), with footfall up +12% year-on-year to 120,000 visitors.
Welcome to this special TFWA Asia Pacific edition of The Moodie Davitt Magazine, mailed to our worldwide audience and distributed in print at the Singapore show, alongside dedicated China Chic, Category Insight Spirits & Wine and KOSÉ supplements.
Today’s choice of images comes from Hainan province, where Hainan Tourism Investment Duty Free Co posted an impressive +33% year-on-year sales surge during the busy Labour Day Golden Week holiday at its shopping emporium.
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
The event brings together over 1,000 international brands and many sought-after products to CDFG’s more than 60 domestic and overseas stores and online platforms.
Hainan’s upgraded offshore duty-free policy is delivering a powerful uplift in footfall, spend and shopper diversification at cdf Haikou underpinned by assortment expansion and experience-led retail.














