Moodie Davitt WeChat: Key stories from Week 23 and dual-platform readership surges : Moodie Davitt Report

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official accounts as the dual platforms continue to grow strongly in China.

The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our two WeChat platforms – our weekly Moodie Davitt Account (an impressive 6,445 followers) and Moodie Davitt Report China Travel Retail Express (4,006), which publishes daily.

Collectively, that represents 10,451 followers, compared with a collective zero from all our international travel retail publishing peers combined, none of whom offer a WeChat service and the majority of whose websites are inaccessible without a VPN.

That means only Moodie Davitt stories are reaching right across the Chinese travel retail ecosystem.

Our platforms complement the strong and growing Chinese readership of our English-language service.

Scan the QR codes via WeChat to visit our dual platforms. The Moodie Davitt Report is the only global travel retail title to publish on WeChat. Stories related to the Chinese and international travel retail sector at home and abroad are featured in this unrivalled service. For native content opportunities please contact Dachang Wang (China) at Dachang@MoodieDavittReport.com or Irene Revilla (International) at Irene@MoodieDavittReport.com. For editorial matters please reach out to Martin Moodie at Martin@MoodieDavittReport.com

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also in Hong Kong. The Special Administrative Region is also the base for our Mandarin and Cantonese-speaking Head of Events, Vincci Chung.

The Moodie Davitt Report Hong Kong team: (From left) Vincci Chung, Penny Zhou and Martin Moodie

They are supported in Hainan by Dachang Wang, Editor of China Travel Retail Express, delivering daily WeChat updates and content for The Moodie Davitt Report. Wang brings two years’ experience as Brand Manager at HTDF to the role.

Dachang Wang is driving The Moodie Davitt Report’s Mainland China business to the next level

You can see highlights below from our latest editions. 本周热点资讯一览如下。

Golden moments: HTDF has enhanced its jewellery offer in Sanya with the exclusive Hainan travel retail debut of Zhou Liu Fu, Zhaojin and CHJ Jewellery, joining other leading brands. The move responds to growing demand for Chinese gold jewellery, particularly among younger luxury consumers seeking contemporary designs that combine cultural appeal, personal expression and investment value. Click here for our WeChat story and here for our original English version.

Built for discovery: CDFG has unveiled a refreshed LEGO Certified Store at Hong Kong International Airport, elevating the brand’s presence with an immersive new retail concept. The Terminal 1 location combines interactive design with Hong Kong-inspired storytelling, anchored by a striking 3D LEGO recreation of Victoria Harbour. Click here for our WeChat story and here for our original English version.

The dispute deepens: The Shilla Duty Free has confirmed it is taking legal action against Incheon International Airport Corporation, alleging unjust enrichment over penalties imposed after the early termination of its Terminal 1 duty-free concession. The lawsuit follows Shilla’s exit from the contract in 2025, with local reports estimating the claim at KRW106.5 billion (US$69.3 million). Click here for our WeChat story and here for our original English version.

Downtown departure: Louis Vuitton is planning to exit its last downtown duty-free locations in South Korea, with closures across three Seoul stores expected to be completed on a phased basis over the next two years. The closures are expected to align with the luxury brand’s broader strategy of focusing on airport retail business. Click here for our WeChat story and here for our original English version.

Border retail boost: Zhuhai Duty Free Group has won the arrivals duty-free concession at Manzhouli Highway Port, marking another step in its expansion across northern China’s travel retail network. Together with its existing airport operation at Ordos Ejin Horo International Airport, the concession strengthens the retailer’s multi-channel presence in the region. Click here for our WeChat story and here for our original English version.

TREX trio: Diageo-owned Scotch whisky brand Mortlach has unveiled its inaugural Travellers’ Exclusive Collection, introducing three travel retail-exclusive (TREX) single malts. The collection will debut with China Duty Free Group in Hong Kong before expanding across major CDFG locations and other global travel retail markets. Click here for our WeChat story and here for our original English version.

‘Playhouse of Dreams’: Estée Lauder Travel Retail has rolled out its new Double Wear Stay-in-Place Foundation across global travel retail, pairing the launch with immersive consumer experiences. The initiative combines pop-ups, personalised consultations and exclusive offers, anchored by a high-visibility promotional campaign in Hainan, in partnership with CDFG. Click here for our WeChat story and here for our original English version.

A border retail milestone: ZDFG has secured the arrivals duty-free concession at Hengqin Port, establishing the first arrivals duty-free store in the Guangdong–Macao In-Depth Cooperation Zone. The new outlet complements the retailer’s existing departures store, completing the port’s duty-free offering for both arriving and departing travellers. Click here for our WeChat story and here for our original English version.

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