CHINA. Chow Tai Fook, in partnership with China Duty Free Group (CDFG) and Shanghai Airport Authority, has introduced market-priced gold products at the brand’s counter in Shanghai Pudong International Airport Terminal 2 and Satellite 1 Departure Hall.
While retaining its fixed-price gold ornaments, the counter is officially introducing products priced according to real-time international market rates.
The product restructuring offers a “more transparent and flexible gold-buying option”, CDFG said.
The market-priced gold products enjoy a significant price advantage over the brand’s domestic duty-paid outlets nationwide. The savings are substantial on heavier pieces, such as bracelets and necklaces, enabling departing passengers to reap the reward of duty-free shopping, CDFG commented.
Available products span all major categories from bracelets and necklaces to rings, earrings and pendants, with designs that blend traditional craftsmanship and contemporary aesthetics.
The HUA collection showcases traditional Chinese techniques, including engraving and filigree, lending its bracelets and pendants a timeless depth that appeals to connoisseurs. The ING collection, centred on the Mobius strip motif, offers sleek, versatile designs suitable for both solo and layered wear.
A selection of lightweight fashion pieces is geared toward everyday styling across age groups, while the Palace Museum, Rouge and Joie collections add culturally rich designs to the portfolio.
The collections cater to a wide range of occasions, from wedding purchases and gift‑giving to personal collecting. In addition, many pieces are concurrent with Chow Tai Fook offerings in Hong Kong and Macau and are rarely found in downtown Shanghai boutiques.
“The introduction of market‑priced gold products is a strategic move to diversify Pudong Airport’s airside retail landscape and to meet the passenger demand for high-value, transparently priced precious metals,” CDFG added.
“In the future, the Pudong Airport cdf Duty Free Store will continue to refine its brand and product offerings, aiming to deliver a premium retail environment and enhanced services for travellers.” ✈
Note: Gold prices fluctuate daily according to international market rates; final transaction prices are subject to the counter’s listed price on the day of purchase.
