Moodie Davitt WeChat: Key stories from Week 24 : Moodie Davitt Report

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official accounts as the dual platforms continue to grow strongly in China.

The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our two WeChat platforms – our weekly Moodie Davitt Account (an impressive 6,442 followers) and Moodie Davitt Report China Travel Retail Express (4,047), which publishes daily.

Collectively, that represents 10,489 followers, compared with a collective zero from all our international travel retail publishing peers combined, none of whom offer a WeChat service and the majority of whose websites are inaccessible without a VPN.

That means only Moodie Davitt stories are reaching right across the Chinese travel retail ecosystem.

Our platforms complement the strong and growing Chinese readership of our English-language service.

Scan the QR codes via WeChat to visit our dual platforms. The Moodie Davitt Report is the only global travel retail title to publish on WeChat. Stories related to the Chinese and international travel retail sector at home and abroad are featured in this unrivalled service. For native content opportunities please contact Dachang Wang (China) at Dachang@MoodieDavittReport.com or Irene Revilla (International) at Irene@MoodieDavittReport.com. For editorial matters please reach out to Martin Moodie at Martin@MoodieDavittReport.com

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also in Hong Kong. The Special Administrative Region is also the base for our Mandarin and Cantonese-speaking Head of Events, Vincci Chung.

The Moodie Davitt Report Hong Kong team: (From left) Vincci Chung, Penny Zhou and Martin Moodie

They are supported in Hainan by Dachang Wang, Editor of China Travel Retail Express, delivering daily WeChat updates and content for The Moodie Davitt Report. Wang brings two years’ experience as Brand Manager at HTDF to the role.

Dachang Wang is driving The Moodie Davitt Report’s Mainland China business to the next level

You can see highlights below from our latest editions. 本周热点资讯一览如下。

Riding the summer shopping wave: The fifth Hainan International Offshore Duty Free Shopping Festival and the eighth cdf Hainan Offshore Duty Free Shopping Festival launched on 10 July, kicking off a major summer retail campaign across the retailer’s six Hainan stores through 31 August. Featuring more than 1,000 brands across 47 duty-free categories, the programme combines store openings, exclusive product launches, experiential retail concepts and shopping promotions to stimulate tourism, spending and the continued growth of Hainan’s offshore duty-free market. Click here for our WeChat story and here for our original English version.

The TREX Factor: The fourth episode of The Moodie Davitt Report’s bilingual video series spotlighting travel retail-exclusive (TREX) products, is now available on its official WeChat Channel. In the latest instalment, resident ‘TREX Master’, The Moodie Davitt Report Founder & Chairman Martin Moodie and Misaka and Global Drinks Founder Harry Kartasis sample two 12 Year Old Misaka whiskies, Pedro Ximénez Sherry Cask and Rare Mizunara Cask. Click here for our WeChat story.

China Chic in the spotlight: China Duty Free Group (CDFG) has opened a dedicated zone for Chinese brands in Shanghai Pudong International Airport Terminal 2, creating the largest retail space for homegrown labels at any airport in the country. The more than 200sq m international departures store also marks the first full implementation of the new tax-refund framework for domestic products at an airport gateway, providing a prominent platform to showcase Chinese brands to global travellers. Click here for our WeChat story and here for our original English version.

TREX triumph: CDFG has earned two honours at this year’s The Moodie Davitt Report TREX Awards for its ‘Cheers with Whisky’ (威你干杯) campaign, winning Best TREX-Related Communications and Concept and Gold in the Best TREX Marketing Campaign category. The immersive concept combined live-streaming programmes, city-based activations and partnerships with leading global whisky brands to drive consumer education, product discovery and engagement in China’s travel retail market. Click here for our WeChat story and here for our original English version.

Touchdown in Guiyang: Sinopharm-owned China National Service Corporation (CNSC) has won an eight-year concession to operate the first arrivals duty-free store at Guiyang Longdongbao International Airport, expanding its footprint into Southwest China. The 255sq m outlet forms part of China’s nationwide roll-out of 41 arrivals duty-free shops and will offer a product mix tailored to regional culture and traveller preferences. Click here for our WeChat story and here for our original English version.

Growing across the Greater Bay Area: Zhuhai Duty Free Group has added the arrivals duty-free concession at Guangzhou Nansha Passenger Port to its expanding portfolio through subsidiary Zhuhai Duty Free Enterprise Group. The award complements its existing departures duty-free operation at the port and reinforces the company’s expansion strategy across the Guangdong-Hong Kong-Macao Greater Bay Area. Click here for our WeChat story and here for our original English version.

Spirit of Travel: Moët Hennessy Travel Retail has unveiled the 2026 edition of its travel retail-exclusive (TREX) Hennessy X.O campaign, extending the platform to key airport and travel hubs across Asia, Europe and the Middle East. Inspired by an ‘Odyssey of Travel’, the initiative combines destination-themed limited editions with immersive retail experiences and premium gifting concepts. Click here for our WeChat story and here for our original English version.

Accelerating expansion: CNSC has secured another strategic duty-free concession with the award of the arrivals store at Zhengzhou Xinzheng International Airport Terminal 2. The move establishes the company’s second ‘three stores in one city’ retail network, underscoring its expansion across key Chinese markets. Click here for our WeChat story and here for our original English version.

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