UK. Cavu, the travel technology company created by Manchester Airports Group (MAG), has brought its ecommerce platform, global distribution network and Escape Lounges brands together under a single identity for the first time.
Cavu, which helps airports, brands and travel businesses grow non-aeronautical revenue, said the move marks the next phase of its growth and introduction to the wider aviation market.
The platforms connected by the Cavu branding include ecommerce and revenue management solution Cavu Commerce, global distribution network Cavu Connect and premium lounge capability Cavu Lounges.
Cavu Managing Director and MAG Chief Technology Officer Nick Woods said, “At Cavu, we want to enhance every part of the passenger journey, but at the moment some of the market knows us for Escape Lounges. Others know our ecommerce platform or our global distribution network.
“That’s why today, we are bringing those capabilities together under one connected brand, giving our clients a single partner to unlock every revenue opportunity across the passenger journey.”
Cavu was established by MAG to commercialise what the company had built inside its own airports, and unlock that same potential for clients around the world. A statement noted that MAG airports deliver up to two times the global average in non-aeronautical revenue per passenger, at a time when the wider industry is making less per head than it did in 2017.
“Being founded by an airport group is what makes Cavu different,” said Woods. “Everything we build is shaped by real operational needs and passenger behaviour, proven inside major airports before it reaches a single client. For any business considering working with us, that de-risks the proposition significantly.”
Cavu noted that airport services are too often booked separately, priced statically and managed through disconnected systems, meaning the revenue that could be generated, often does not get captured.
Woods said, “Passengers who bundle two or more products spend up to four times more than those who buy just one. Connecting those moments across the passenger journey is exactly what Cavu was built to do. We have a bold new look that better represents our business, but the ambition remains the same: help clients unlock their non-aeronautical revenue potential.” ✈
