UK. Heathrow Airport has partnered with its anchor travel retailer Avolta to again launch Redefine Your Beauty, a campaign that brings together some of the world’s leading beauty brands for an immersivebeauty and wellness-focusedshopping experience.
Running from today (6 August) until 5 October across all four terminals, the promotion – now in its second year – sees Heathrow and Avolta offering passengers an array of experiential beauty experiences at Avolta-run World Duty Free stores.
These are complemented by exclusive travel retail offers and premium gifts with purchase.
For 2026, Redefine Your Beauty is showcasing a new campaign, creative look and feel across the airport and in-stores. Features include bespoke beauty-branded focus sites where customers can discove and purchase and discover their favourites labels.
From skincare consultations and express beauty treatments, to fragrance discoveries and interactive brand activations, passengers also have the opportunity to claim -10% off when spending £50 (US$67.30) or more on beauty products using vouchers available in-store and digitally.
Alongside these experiences, the campaign champions the strong value available through World Duty Free, combining exclusive travel retail offers, promotional savings and gifts with purchase across a broad selection of leading beauty brands.
Redefine Your Beauty is designed to underline Heathrow’s status as a leading destination for beauty shopping while showcasing the impressive breadth of brands available through World Duty Free, including passenger favourites such as Nuxe, Acqua di Parma and L’Occitane.
Among this year’s highlights is the launch of luxury skincare brand Dr. Barbara Sturm at World Duty Free Heathrow. Passengers can discover the brand’s science-led skincare range alongside exclusive samples and gifts with qualifying purchases.
Travellers can also experience premium French skincare brand Caudalie, explore its latest products and take part in immersive experiences. A spin-to-win game offers the chance to win exclusive discounts and miniature beauty gifts.
Throughout the campaign, passengers visiting Terminal 5’s Personal Shopper Lounge are invited to enjoy a range of complimentary beauty experiences.
Highlights include Elemis’s Glow Before You Go LED mask treatment to refresh and boost skin radiance before travelling and the same brand’s Activate Flight Mode facial treatments designed to replenish tired skin ahead of a journey.
Sisley’s express eye, hand and make-up treatments – created to combat the effects of travel – are also highlighted.
Travellers visiting later in the campaign can also experience Augustinus Bader’s Velvet Hands Treatment, offering a moment of relaxation before take-off.
Heathrow Airport said the campaign reflects a long-term ambition to create more opportunities for premium retail and experiential spaces, delivering an enhanced experience for passengers.
Heathrow Head of Duty Free, Luxury, Fashion and Shopping Services Nancy Stewart commented: “Following the success of its debut last year, we are delighted to bring Redefine Your Beauty back to Heathrow this summer.
“This campaign demonstrates how we continue to evolve our retail experience, working closely with Avolta to bring together world-leading beauty brands, exclusive travel retail offers and immersive experiences that add value for our passengers and help make every journey better.”
“Following the strong response last year, we are pleased to build on the campaign across our World Duty Free stores this summer.” ✈
Head of Category for Duty Free Luxury and High Street at Heathrow Airport Nancy Stewart featured recently in ‘Redefining the Flightpath: Women in travel retail and aviation speak’, a Moodie Davitt podcast series celebrating the women shaping the future of global travel retail and aviation. Hosted by Brands Director Hannah Tan, the series features candid conversations with female founders, changemakers and senior leaders in the channel.
Each episode explores the pivotal moments, challenges and lessons that have defined these women’s careers and how their leadership is driving innovation, inclusivity and progress within travel retail. The series is about amplifying female voices and shining a light on the creativity, courage and leadership driving progress across the industry.
