Coty has unveiled Gucci Flora Gorgeous Orchid Eau de Parfum Intense, the latest addition to the Gucci Flora fragrance collection with its richest and most concentrated scent to date. The scent launched in global travel retail in July.
Created by Master Perfumer Marie Salamagne, the new expression continues the Gucci Flora collection’s tribute to imagination, freedom, femininity and empowerment.
The fragrance opens with a fresh salty ozonic accord, leading to heart notes of creamy vanilla orchid. A velvety dark cocoa accord base completes the composition, creating a gourmand scent with creamy, floral and mineral character.
Describing the fragrance, Salamagne said: “The composition blends gourmand notes with radiant florals, breathy facets and deep ambered nuances to evoke a kaleidoscope of empowering sensations. It draws you in, leaving a lasting impression, while awakening one’s power through its intensely mesmerising and contrasting layers.”
Gucci Flora Gorgeous Orchid Eau de Parfum Intense is available in 10ml Pen Spray, 30ml, 50ml and 100ml formats, along with a 150ml refill.
The fragrance is housed in a golden glass flacon designed to evoke the warm glow before sunset, while the bottle and outer packaging feature Gucci’s archival Flora illustration, created by artist Vittorio Accornero in 1966.
The bottle features gold ‘Intense’ lettering to reflect the scent’s depth.
The launch is highlighted by a visual campaign fronted by American singer/songwriter/actress and Brand Ambassador Miley Cyrus, who continues her role as the face of the Flora franchise.
Captured by American photographer Tyler Mitchell, Cyrus is seen rising from a pool of petals against the Los Angeles skyline and natural scenery, underscoring the fragrance’s duality.
Product imagery echoes this mood through pastel shades, blooms and golden light across Gucci Flora Gorgeous Orchid Eau de Parfum Intense and the Gucci Flora collection. ✈
