Shiseido Travel Retail has named Adele Zhang as Managing Director, Travel Retail Global Business, effective 1 July.
Zhang, who most recently served as Deputy Managing Director, Travel Retail Global Business Division and General Manager, Travel Retail Asia, will continue to report to Toshinobu Umetsu, CEO, China & Travel Retail Region.
Her new role places her in charge of the group’s global travel retail operations, spanning Japan, Asia (including China), the Americas and EMEA.
She will closely work with regional leaders and global brand teams “to accelerate sustainable growth, strengthen key retail partnerships and further elevate Shiseido’s presence in dynamic travel retail channels worldwide”, a company statement said.
Commenting on performance in Asia travel retail in a recent interview with The Moodie Davitt Report, Zhang said: “The Asia Pacific market has evolved very quickly over the past decade. Every year brings significant change, but 2026 has been particularly volatile.”
“Market performance across the region has been very mixed,” she added. “We’ve received positive news from Hainan, driven by the Free Trade Port policy and strong support from the central government, which has boosted traffic and strengthened travel retail sales performance.
“At the same time, we’re seeing structural shifts in China’s retail landscape. In airports such as Shanghai and Beijing, new retailers have entered the market, creating some disruption during this transition period.”
Click here for the full interview. ✈
