ITALY. Travel retail boutique agency 2.0 & Partners is set to host a specialised training event for retail teams at Venice Airport this month focused on improving service for returning Chinese travellers.
Themed ‘Chinese Client Excellence’, the workshop reflects the company’s commitment to providing customised training and retail expertise to elevate travellers’ shopping experience.
Based on the agency’s extensive experience in bespoke training throughout Europe, the workshop will feature insights into the evolving needs of the modern Asian traveller to deliver strategic solutions for the airport’s retail teams.
The one-day session will be an in-person seven-hour interactive workshop, presented by 2.0 & Partners Head of Customer eXperience Management – Italy Erika Erika Giannini.
This workshop is the latest addition to the company’s successful Customer eXperience portfolio.
It will offer an in-depth analysis of the Chinese consumer profile and shopping behaviour, as well as customised strategies designed to improve the level of customer service and communication.
The training comes at a crucial time as Venice Airport has recently launched a direct flight to Shanghai Pudong Airport with China Eastern Airlines, expanding its reach to a key travel retail market.
The airport’s operators, Save S.p.a Group, have teamed up with 2.0 & Partners to equip the frontline team with advanced data analytics and best practices to enhance the sales experience.
Giannini said: “The aim of this event is to support and supply participants with the knowledge and understanding required to optimise their interactions with Chinese consumers, and thereby enhance both the airport retail experience and the sales process and results for our partners at Venice Airport.
“We are delighted to be launching this exciting project, which focuses on a core demographic in our industry today.” ✈
