Leading fashion house Hugo Boss and sunglasses specialist Safilo have announced the early renewal of their license agreement, which will now run until the end of 2020. Welcoming the renewal, Safilo expressed confidence that worldwide sales of Boss eyewear will soon exceed €100 million.
The agreement covers the design, production and worldwide distribution of Boss Black, Boss Orange and Hugo frames and sunglass collections.
The two companies’ first license agreement was announced in December 2005. It was scheduled to expire at the end of 2013.
Hugo Boss AG Chairman of the Managing Board Claus-Dietrich Lahrs said: “We are delighted to continue our long-term successful story in the eyewear category with Safilo. Hugo Boss is moving forward with the partner who is best suited to implement our brand strategic vision, which ranges from contemporary and modern elegance to sportswear and casual wear, and to meet our requirements for innovative design, qualitative products, distinctive communication and worldwide distribution. We are confident that our renewed agreement will ensure our brands [continue their] leading and successful journey in the eyewear category.”
Safilo Group CEO Roberto Vedovotto added: “We are extremely pleased to announce the early renewal of our partnership with Hugo Boss Group. Our license agreement with a term until 2020, with such a successful and professionally managed company, further endorses Safilo Group as a trustworthy and successful partner, capable of effectively supporting the diversified high-profile portfolio of brands of a leading company such as Hugo Boss.
“The great working relationship that we have developed with such a fantastic group of people at Hugo Boss makes us believe that the turnover of the Hugo Boss brands in the eyewear category will cross the €100 million revenue milestone at full potential.”
