666 Pure Tasmanian vodka enters Australian duty free with Nuance

The vodka joins Nuance’s growing portfolio of Australian-made products

Nuance has added premium spirit 666 Pure Tasmanian Vodka to its Australian-made product range. The vodka, owned by Pure Distillery Company, is being offered exclusively at Nuance stores at Sydney, Melbourne and Brisbane airports.

666 Pure Tasmanian Vodka, described as smooth yet clean tasting, is made in Tasmania with what is called “the world’s purest rainwater”.

Nuance Australia CEO Philippe Boyer said: “We are constantly searching for products of exceptional quality that will appeal to our key customer groups in the Australian airport duty free market. This is exactly the kind of superior product we know our customers are looking for.”

CEO Pure Distillery Company Founder and CEO Dean Lucas added: “666 Pure Tasmanian Vodka is Australia’s number one premium vodka and the most awarded Australian vodka. We’re very pleased to be making 666 Pure Tasmanian Vodka available to the diverse group of international travellers passing through Nuance’s stores at Australia’s gateway airports every day.”

666 Pure Tasmanian Vodka has a recommended price point of A$62 for a one-litre bottle.

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