BELGIUM. Godiva Chocolatier has produced a special red heart-shaped box for St Valentine’s Day. The solid red box has a tone on tone stamped centred rose and a white Godiva logo and contains four dark, three milk and four white Belgian chocolate hearts (120g).
Ideal for special event promotions during the St Valentine’s Day period, the box is targeted to provide an opportunity for additional sales without cannibalising on existing business.
The company says stock is limited; shelf life is 20 weeks from shipment with orders from 12 January 2004.
Travel retail enquiries to Gerry Murray at Godiva on email: gerard_murray@godivachoc.com
