FRANCE. Pernod Ricard World Trade has launched a new Pastis 51 travel pack which will be available in airports across France, including Paris Charles de Gaulle, Paris Orly and Marseilles.
Specifically aimed at the French market, the travel pack is designed primarily to encourage multi-purchase by facilitating the portability of two litre bottles. Its bold design and eye-catching packaging feature bright, primary colours to ensure enhanced on-shelf visibility. Containing plastic (PET) bottles, it is also light and convenient to transport.
James Clarke, marketing director of Pernod Ricard World Trade, commented: “The new Pastis 51 travel pack design captures well the exuberant personality inherent to the Pastis 51 brand. It will certainly stand out in store, and we are confident it will boost the brand’s sales over the Summer months, already Pastis 51’s strongest period.”
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