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Also new on the Russ Berrie stand will be the Yak Pak, a collection of talking, singing or dancing creatures |
UK. Russ Berrie will launch a collection of Marvel Characters plush toys and gifts at the TFWA World Exhibition in October, following the high profile global deal signing with Marvel Enterprises in August.
“This is a very significant move by our company,” said Russ Berrie director duty free sales Garry Stoner.
“This agreement enables us to bring a wide range of character plush toys and gifts to the market, commencing in the first quarter 2005. Our objective is to offer our customers additional sales revenue opportunities which will not detract from the Russ brand.”
Details of the agreement are under wraps, but Stoner says: “It’s a very exciting project and one which we believe will have huge potential in travel retail.”
Also new on the Russ Berrie stand will be the Yak Pak, a collection of talking/singing/dancing creatures.
The collection includes the “I Looove Chocolate” Chef Sid Bear, pink Purrrscilla Cat, Baahbara Lamb, Golf Sid Bear, Party Sid Bear, John Pig and Birthday Bear complete with party hat.
All perform at the press of a pad – either talking, singing, dancing or a combination. Purrscilla cat, who says “I love”¦to shop”, has been listed by Britannia from November. The travel retail price is from around $15.
The recently completed Peepers range will include the latest jumbo 30in (76cm) version of this popular range of pop-eyed animals, and a brand new adaptation designed for inflight sales.
The Peepers collection of soft Caress beanbag animals with crazy bug eyes is divided into three animal groups: Farm Animals, Jungle Animals and Cats and Dogs. Sizes include 5″ (12.7cm), 9″ (22.9cm), and 14″ (35.6cm), as well as the newly added small and large versions.
Travel retail prices range from just $5 to $100 for the Jumbo size.
These new products join an extensive range of plush and gifts, including Russ Berrie’s successful collection of scented animals, which now includes chocolate bunnies and bunny keyrings.
The products can be displayed easily and effectively using Russ’s new floorstanding display system, designed to maximise sales from a relatively small foot print of 90cm.
Russ Berrie will be at Stand M52 in the Green Village.
For trade enquiries, contact Garry Stoner, Russ Berrie director duty free sales, on +44 023 8052 7527. Fax: +44 023 8052 7529. Email: gstoner@russberrie.co.uk.
MORE STORIES ON RUSS BERRIE
Russ Berrie secures Marvel licence in plush toys and gifts market – 09/08/04
Russ Berrie introduces an Oasis of fun – 04/08/04
Jumbo-sized appeal from Russ Berrie – 23/07/2004
Britannia partnership with Russ Berrie provides key to inflight sales growth – 14/07/04
