ITALY. Ferragamo Parfums presented its latest women’s fragrance, Incanto Dream, as the recent TFWA Asia Pacific show in Singapore.
The scent is an extension to the original Incanto line, which was introduced in 2003.
The fragrance concept focuses on feelings of joy, optimism and the “freedom evoked by dreaming”, according to the company. It targets a younger demographic than its predecessor, Incanto pour Femme.
The juice, created by Laurent Bruyere of IFF, is described as floral, fruity and woody. It opens on top notes of blackcurrant, mango and Pink Lady apple, leading to a heart of peony and freesia. The base features white musk and sandalwood.
The fragrance is a presented in a reworked version of the original Incanto flacon, designed by Serge Mansau. The bottle and outer carton are decorated with a butterfly/flower motif. The colour-scheme is a combination of hot pink, bright yellow and deep orange.
The Incanto Dream product line-up comprises 30ml, 50ml and 100ml edt sprays, a 150ml body lotion and a 150ml bath and shower gel.
The advertising visual, created by Air Paris, features a half-obscured model caressing the fragrance bottle. It was shot by photographer Tobias Zarius, and art directed by Tho Van Tran.
