Davidoff Silver Shadow: A Picture Gallery - 25/07/05 : Moodie Davitt Report

FRANCE. Earlier this month Lancaster Group unveiled its new men’s fragrance from the house of Davidoff.

Davidoff Silver Shadow, which will be launched in Europe this September, is described as a luxury scent for the mature man, “who has done more, seen more and lived more”.

Lancaster promised it would deliver to consumers another facet of the Davidoff brand, completely different from the freshness of the iconic Cool Water and the urban trendiness of Echo.

Here is a selection of images from the press conference and launch party in Paris.


Assorted journalists arrive at an exclusive private house in the heart of Paris for the launch of Silver Shadow, the new men’s fragrance from the house of Davidoff.

Davidoff Vice-President International Marketing Hugues de la Chevasnerie introduces the press to the new masculine scent, and unveils the print advertising campaign featuring mature model Matt Norklun.

Lancaster Group Worldwide President Michele Scannavini (left picture) gives his take on the Silver Shadow name; Lancaster Group Worldwide Senior Vice President Marketing Fragrances FranÃ§oise Mariez (right picture) takes a question from the floor.

The press conference and private interviews were followed by a group dinner, to which guests were transported in a fleet of vintage Rolls-Royce cars.


The Moodie Report’s Associate Editor Rebecca Mann and Lancaster Group Travel Retail Marketing Manager Markus Stauss (left picture) prepare to join Lancaster Group Worldwide President Michele Scannavini and Coty CEO Bernd Beetz (right picture) at the evening launch party.

Unlimited luxury: an outside view of the evening venue – and the fleet of classic cars.

The décor and dinner both featured ingredients used in the Davidoff Silver Shadow juice.