 |
The pink bottle incorporates new and modern codes in line with Dior Couture accessories |
FRANCE. Forever and Ever Dior, the new travel retail exclusive fragrance from Parfums Christian Dior, is rolling out worldwide in July 2006.
The concept is described by Dior as young in spirit and retro, while evoking flowers, nature, lucky charms and a new innocence.
The fresh, soft floral bouquet has top notes of ivy leaves, freesia petals and water jasmine for freshness. The delicate floral heart contains wild rose and almond blossoms, subtly enhanced by the spicy hints of geranium. The base notes of vanilla, musk and ambrette seeds bring velvety softness and subtle sensuality, according to the house.
The pink bottle incorporates new and modern codes (flowers and embroidery) in line with Dior Couture accessories. The outer box is described as eye-catching, colourful, joyful and impactful.
The line is available in single edt spray 50ml, price: €39/US$42/JPY4,900; and a Duo edt spray 50ml, price: €70/US$75/JPY8,800.
Additionally, Dior is launching two products containing the new fragrance:
Described as a new interpretation of DiorKisses (the company’s Star Product 2005 Spring Look), the new make-up product contains Forever and Ever Dior Limited Edition and three mini DiorKisses 8ml with “D” piercing.
The In Love with Dior coffret contains five 7.5ml Mini-Sprays in a set. The fragrances are I Love Dior, Chris 47, Dior Me Dior Me Not, DiorStar and Forever and Ever Dior.
The new lines were shown to buyers at the TFWA Asia Pacific show in Singapore last week.
MORE STORIES ON PARFUMS CHRISTIAN DIOR
Parfums Christian Dior appoints new Marketing Director – 15/02/06
Parfums Christian Dior unveils new beauty talismans – 23/01/06
