CANADA. Vancouver Airport Authority yesterday unveiled the new face of YVR, an updated visual identity reflecting Vancouver International Airport’s new facilities, unique West Coast style and growing reputation as a global gateway.
“YVR has undergone a dramatic evolution in the past 15 years, developing into one of the world’s leading airports, and earning a reputation for exemplary customer service,” said Vancouver Airport Authority President & CEO Larry Berg*, who unveiled the new look at a community event.
“As we prepare to expand our International Terminal and welcome more passengers, this new look reflects what makes our airport unique and how we are represented to the world, in 2007 and beyond.”
The launch of YVR’s new visual identity comes as the airport prepares to open the first phase of a C$420-million expansion to the International Terminal – including new duty free facilities run by Aldeasa.
As reported, Spanish travel retailer Aldeasa began its new concession at Vancouver International on 1 March, three months earlier than expected. Initially scheduled to join YVR in June 2007, Aldeasa agreed to commence operations early in order to complete renovations on existing stores to coincide with the opening of YVR’s International Terminal.
The new wing will feature a wide range of retail and food & beverage outlets.
Like the new wing, which will feature four new gates and an aquarium showcasing indigenous marine life of the Pacific West Coast, YVR’s new logo provides an “exciting, modern face” for B.C.’s premier global gateway.
The introduction of the new logo also coincides with additional development projects in and around the airport, including the construction of the YVR portion of the Canada Line and the Link Building, a central passenger hub that will connect the International and Domestic terminals, slated for completion by summer 2007.
To prepare for this update to its visual identity the Airport Authority undertook a comprehensive review of YVR’s existing brand. It commented: “Research revealed that YVR enjoys an outstanding reputation amongst travellers, community leaders, business partners and employees. Specifically, YVR’s exemplary customer service; its creation of a sense of place for visitors; innovation in passenger services; and its role as an international gateway were identified as areas of strength.
“Key elements of the new logo include a West Coast colour palette reflecting the land, sea and sky themes of the airport’s modern facilities and architectural design, an arc element that references flight, and a simple new tagline – Beyond, Every Day – to describe YVR’s approach to its business. Designed by Hangar 18 Creative Group, the new logo will be reflected in everything from airport signage and uniforms, to vehicles and publications.
Berg noted: “From customer service to airport operations, we strive to “˜go beyond’ in every aspect of our business, every day. It’s this unique YVR experience that is captured by our new logo.”
* Larry Berg is a panellist in the Airport Leaders’ session at the ACI Airport Business & Trinity Forum being held in Dubai on 11-13 March. The event is a joint venture between The Moodie Report and ACI.
About Vancouver Airport Authority
The Airport Authority is a community-based, not-for-profit organization that operates Vancouver International Airport (YVR). Canada’s second busiest airport, YVR expects to welcome 17.5 million passengers in 2007. The Airport Authority is undertaking a $1 billion construction programme that will ensure the airport meets the growing demand for air travel, and continues to be developed as a premier global gateway and economic generator for British Columbia.
MORE STORIES ABOUT VANCOUVER INTERNATIONAL AIRPORT
Vancouver International Airport Authority names new commercial chief – 09/01/07
David Huffer steps down as Vancouver Airport Vice President Commercial Development – 21/12/06
Vincor Canada announces Olympic sponsorship – 15/12/06
Aldeasa to begin Vancouver International Airport operations three months early – 22/09/06
