FRANCE. French fashion house Lacoste has entered into a long-term worldwide eyewear licensing agreement with the Charmant Group for the design, production and distribution of optical and sunglasses collections. The agreement starts on 1 January, 2008.
Charmant Group has already been the Lacoste eyewear license partner for Asia and South America since January 2006 and for North America and Mexico since July 2006.
L’Amy Group was the former licensee in Europe, the Middle East and Africa.
The new eyewear collection will embrace the Lacoste lifestyle which encompasses elegance, refinement and comfort as well as a dedication to quality and innovation, the French fashion house said.
The collection will feature stylish eyewear with a contemporary sport-elegant feel, it added.
In separate news, the René Lacoste Foundation has announced it is supporting the Andy Roddick Youth Tennis Program in San Antonio, Texas. The scheme was set up by the top American tennis player to aid children with financial needs.
About Lacoste
In 1933, René Lacoste revolutionised men’s sportswear, replacing the long-sleeved, starched classic tennis shirts with what has now become the classic polo. More than 70 years later, there are more than 925 Lacoste boutiques and more than 2,000 corners trading around the world. The Lacoste lifestyle is expressed in a range of clothing, footwear, fragrances, bags and leathergoods, eyewear, watches and home textiles.
About Charmant Group
One of the world’s premier eyewear makers, the Charmant Group designs, manufactures and distributes optical frames and sunglasses for brands such as Christian Roth and Puma on a worldwide basis.
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