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Lucky Seven? Alejandro Sanz launches his first fragrance, Siete, in partnership with Idesa Parfums |
SPAIN. The musician Alejandro Sanz has this week unveiled his first fragrance line, Siete (Seven), at a launch event in Madrid. The scent, created and distributed by Idesa Parfums, is available in two versions: one for women and one for men.
Siete Alejandro Sanz Man and Siete Alejandro Sanz Woman are on-counter now in Spain, and will roll out to the Americas from March 2008. As the name suggests, the fragrances are composed around seven main notes.
The launch event was attended by TV, print and radio media. Sanz sprayed the fragrance among the journalists and declared himself “extremely pleased” with the end result.
Sanz has earned 200 platinum records. He has been awarded 14 Latin Grammys and one Grammy.
About Idesa Parfums
Spanish beauty company Idesa Parfums, based in Barcelona, develops and markets the fragrances of Mandarina Duck, Armand Basi, Angel Schlesser, Joaquín Cortés, David Bisbal and the cosmetics line Anne Möller. The fragrances are sold in more than 80 countries.
