SINGAPORE. EYE has launched an extensive advertising campaign for the Gucci by Gucci fragrance (handled by P&G Prestige Products) at Singapore Changi Airport.
Spanning Terminals 1, 2 and 3, the campaign is the first for the global luxury brand with advertising specialist EYE.
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A high-impact Gucci for Gucci integrated pillar in T1, prominently located near the heavily-trafficked duty free shops |
P&G Prestige Products Asia-Pacific Travel Retail Account Executive Katie Butler said: “Utilizing EYE’s integrated pillars in the retail areas in Terminals 1 and 2 as well as the Digital Network in Terminal 3, we wanted to achieve maximum brand awareness amongst our target audience and drive customers to the stores.”
EYE Singapore General Manager Raju Bhakta commented: “Gucci’s choice of media is strategic as the digital network creates top-of-mind awareness along the airport journey and the integrated pillars beside the Nuance-Watson and DFS stores present an immediate call to action.
“With a well-planned and wide coverage media mix selection, the integrated pillars were able to target transit passengers in the retail area while the digital network reaches both departing and arriving passengers,” he added.
NOTE: *Melody Ng is The Moodie Report’s Asia Bureau Chief, based in our Singapore office. She can be contacted at Melody.Ng@TheMoodieReport.com
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Integrated pillars target transit passengers while the digital network reaches both departing and arriving passengers | |
ABOUT EYE
EYE is a leader in digital and innovative out-of-home media offerings. It operates airport, roadside billboard and shopping mall media businesses in Singapore, Indonesia, Australia, New Zealand, Europe and North America. The company is a wholly owned subsidiary of The Ten Group, which operates Australia’s TEN television network.
For more information, contact Raju Bhakta, EYE Singapore General Manager, tel: +65 6854 7653 or e-mail: rajubhakta@eyecorp.com. Visit www.eyecorp.com.
NOTE TO AIRPORT COMPANIES: The Moodie Report is the only business intelligence service and industry media to cover all airport and airline consumer services, revenue generating and otherwise. Our coverage now includes new Inflight Entertainment (IFE) and inflight catering sections and we embrace all airport non-aeronautical revenues, including property, car parking, hotels, hospital and other medical facilities, the Internet, advertising and related revenue streams. Please send relevant material, including images, to Martin@TheMoodieReport.com for instant, quality global coverage.
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