US. Future Brands, the US sales and distribution operation for Beam Global Spirits & Wine and the Absolut Spirits Company, has announced several changes to its management structure and leadership team.
Effective 7 July, the new appointments will enable Future Brands to focus on luxury products and the on-premise business, said the company.
Tim Condron, previously Future Brands Vice President, Sales Control States, takes a newly created position, as Vice President, On-premise National Accounts. Condron will also develop a luxury sales team to drive success of the upper marques in the Future Brands portfolio.
Mike Glennon, previously Vice President, Customer Management, will now lead a team focusing on the off-premise channel on behalf of Future Brands’ national accounts team.
Matt Metz, Vice President, Distributor Strategy and Planning, will now lead the central region as Vice President.
Transitioning from Beam Global’s regional marketing group, Steve Bjeldanes is joining the Future Brands team as Vice President, Control States.
Also joining Future Brands from Beam Global, Kevin Cooke will now assume the role of Vice President, Distributor Strategy and Planning.
“This new structure will broaden Future Brands’ capability, putting greater emphasis on our luxury and on-premise businesses,” stated Bill Newlands, President of Beam Global’s US business. “These appointments and newly created positions will provide even greater growth opportunities for our owners and customers in both wholesale and retail channels.
“These Future Brands leadership appointments complement the Beam Global go-to-market marketing structure designed to strengthen the collaboration between the commercial and marketing teams,” continued Newlands. “With this structure, the US marketing function is embedded in the regions to strengthen our focus on brand activation and help drive conversations about our brands.”
ABOUT FUTURE BRANDS
Future Brands LLC is a sales and distribution services joint-venture established in 2001 that represents all US spirits sales in the Beam Global Spirits & Wine and The Absolut Spirits Company portfolios.
Beam Global, the majority stakeholder in Future Brands, boasts a portfolio which includes Jim Beam Bourbon, Sauza Tequila, Canadian Club Canadian Whisky, Courvoisier Cognac, Maker’s Mark Bourbon, DeKuyper cordials and liqueurs and Starbucks Liqueurs. The Absolut Spirits Company includes best-selling brands Absolut Vodka, Plymouth Gin and Cruzan Rum.
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