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The fragrant new Kapsule collection from Karl Lagerfeld |
EUROPE. Coty Prestige has unveiled a trio of fragrances from iconic designer Karl Lagerfeld, called Kapsule. The scents, which are for men and women, will be available in European travel retail from November.
The fragrances – Light, Floriental and Woody – represent three major olfactory families, and can be mixed and matched, just as clothes in a capsule wardrobe can.
The traditional masculine/feminine demarcation deliberately does not apply. “Everyone has one head, two arms and two legs,” stated Lagerfeld. “Gender does not matter.”
Coty Prestige acquired the Karl Lagerfeld fragrance license in 2005, as part of its Unilever Cosmetics International purchase. Kapsule is Coty’s first project for the designer.
Light, created by Symrise’s Mark Buxton, features notes of bitter orange, jasmine, nutmeg, clove and musk. Symrise’s Emilie Copperman composed Floriental, which includes ivy, violet and black tea. Lastly, Woody was the work of Firmenich’s Olivier Cresp. Its key ingredients are cedar, moss and plum.
The three fragrance flacons, designed by Lagerfeld, feature a circle within a square and bear the designer’s signature. Each is coloured a different shade according to the scent within.
Kapsule will be available in 30ml and 75ml edt spray references.
Lagerfeld himself features in the advertising campaign, which depicts him partly concealed by frosted glass, flanked by pack shots of each fragrance.
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