 |
Farga is one of the highlights of the new Ãreas portfolio at Barcelona T1 |
SPAIN. Leading retail and food & beverage services provider Ãreas opened 15 new stores at Barcelona El Prat’s new Terminal 1 this week. The company is the largest concessionaire at the new terminal, having been awarded 15 shop outlets and five F&B concessions last October. It also operates 145 vending machines and two staff canteens.
Ãreas now manages 3,288.7sq m of space (2,499sq m of shopping and 789.7sq m of food & beverage space) in T1.
The company has developed two new concepts specifically for the new terminal. Secrets Sucrés is a new confectionery concept, while Story Store is dedicated to characters from the world of comics, film and television. Brands on offer here include Imaginarium and TUC TUC.
The company also offers many other concepts. Women’s fashion and accessories are represented by brands such as Adolfo Dominguez and Aïta, while its sports range includes Ferrari and Adidas stores. Other outlets include Sibarium and Farga, which offer local delicacies, while gift and travel items are available at Piquadro and Travelmate. Other Ãreas staples include News & Books, Divers and The Airport Market.
 |
The retailer’s Ferrari store aims to capture the interest of sports enthusiasts |
Among the food & beverage concepts it operates are La Pausa, Medas and Medas Beer.
Ãreas CEO José Gabriel Martín said: “We are truly pleased and excited with the opening of this new terminal, as well as the launch of our new establishments. For us, Barcelona Airport is very special because this is where we opened our first Divers shop in 1992, the cornerstone on which we have built a network of 185 shops in airports around the world.”
He added: “We consider the airport as unique, offering exclusive and appropriate retail articles. We carefully examined AENA’s requirements and closely studied travellers’ profiles and behaviour to propose a completely tailor-made and specific business solution for the airport.”
MORE STORIES ON THE NEW BARCELONA T1
Aldeasa opens eight new stores in stunning new terminal at Barcelona El Prat Airport – 18/06/09
Red-letter day for Barcelona El Prat Airport as new Terminal 1 opens; retail to the fore – 16/06/09
[comments]
