UK. Terminal 1 at Manchester Airport has won best out-of-town retail scheme and the Gold Award at the British Council of Shopping Centres 2009 Awards.
The £34 million (US$55 million) project, (profiled earlier this year by The Moodie Report) included a new 14-lane central search zone aimed at reducing passenger processing time and thereby allowing more time to take full advantage of T1’s expanded retail offering.
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Triumph for the Manchester Airport and Milligan teams at the British Council of Shopping Centres Awards |
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The BCSC Gold Awards Jury said: “This innovative delivery of a new retail and catering trail through the airport has led to a significant growth in sales and customer satisfaction. The sharp design in the mall areas has cleverly linked the overall retail offer, showing understanding of how the customer reacts as they enter the building and their differing moods at different points of their journey.
“The catering and retail are first class; the design and attention to detail are clever and sometimes subliminal.”
Milligan, the London-based retail developer, has been working in partnership with the Manchester Airport Group since 2005 and has been working closely with the airport company’s in-house team to manage and drive non-aeronautical revenues at Manchester Airport.
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A streamlined central security operation (above and below) is integral to maximising commercial dwell time |
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Airside at Manchester Airport Terminal 1: Note the delightful wayfinding provided by the ‘blue river’ of lights above the passengers, and the iconic ‘wasps’ nest’ structural feature above the SSP-run Caffè Ritazza food & beverage outlet |
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Terminal 1’s retail offer has been diversified to include a wide range of brands, categories and price points |
Milligan Director of Strategy Liz Jeffrey said: “Our work always starts with understanding the customer. For Manchester Airport we took Milligan’s philosophy of creating places where people are inspired to shop and adapted the re-design of the terminal environment to suit the needs of its passengers.
“Since starting our work at Manchester Airport, income per passenger has increased by +30%.”
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Andrew Harrison’s consumer vision at Manchester Airport Listen to Manchester Airport Commercial Director Andrew Harrison telling Martin Moodie earlier this year about the key principles underpinning T1’s new commercial offer |
Manchester Airport Commercial Director Andrew Harrison said: “This is the first time that an airport has won an award of this nature and we’re really pleased to have done so.
“After unveiling over £80 million worth of investment on our terminals, it’s set us on the road to becoming one of the world’s best airports. The recognition from the BCSC is a suitable reward for everyone who has been involved in that process.”
The new retail offer at Terminal 1 includes Kurt Geiger, Mango, Giraffe, Spa Be Relax and a large sunglasses and jewellery store called Temptation.
NOTE: As reported, Milligan is seeking a partner to manage its latest opportunity at Terminal One’s old control tower, currently out of use, which is being converted to create an elevated 110sq m luxury bar.
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WDF’s Biza store’s big bold graphics and wide entrance lure the passenger into the impressive walkthrough store |
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The Nuance Group runs what has been dubbed the world’s biggest (850sq m) airport fashion emporium |
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The Nuance Group has also added a strong upscale element to the Manchester Airport T1 line-up |
 | Fat Face and Mango are two of the big name high street brands integral to a diverse retail mix at Terminal 1 |
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From distressed to destressed: The Be Relax spa relieves the worries of travellers |
ABOUT MILLIGAN
Milligan (to be profiled by The Moodie Report in an early 2010 print edition) is a development company with a mission of creating places where people are inspired to shop.
The company claims that every place it creates is a one-off, noting: “Each is designed and created by focusing on the wants and desires of the people who will visit, use and enjoy the space”.
Former Jones Lang LaSalle International Director John Milligan set up Milligan, a retail development and asset management specialist, in March 2002.
In the intervening six years, Milligan has achieved an international reputation. Key projects have included transforming the waterfront of Barcelona with the redevelopment of Maremagnum. In Liverpool Milligan developed the award-winning Metquarter shopping centre – the city’s answer to Bond Street.
Milligan is working with Manchester Airport and is responsible for managing the retail environment which handles commercial revenues in excess of £60 million (US$98 million) a year. Over the last three years Milligan has been working on rapidly transforming Manchester Airport’s customer experience.
Milligan is also working in partnership with the owners of London City Airport to drive all non-aeronautical revenues. The strategic plan involves a commercial analysis, brand assessment and master planning exercise.
The company recently teamed up with Spaceworks to launch The Urban Market Company, a new joint venture with one of the original founders and current joint owners of London’s Camden Lock Market, Bill Fulford.
Milligan has set up a £500 million fund in partnership with The Blackstone Group to invest in shopping centres in the UK with the aim of making purchases within the next year.
Working with Blackstone and leisure group Center Parcs, Milligan has developed a strategic business plan in order to maximise income generation for retail, Food and Beverage, enhance the Center Parcs brand and enrich the customer experience.
Elsewhere Milligan has entered the Portuguese market with a joint venture with Lisbon-based Urban Developers. The development of Barreiro Retail Planet will be Portugal’s largest retail park.
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