Ferrero plays to its Nutella fans with exclusive gift packs

Travel retail exclusive: This keyring comes in a gift box containing a 180g jar of Nutella spread


LUXEMBOURG. As confectionery giant Ferrero gets set to exhibit at the IAADFS show this month, the Travel Retail Division is launching a travel retail exclusive gift pack for its hazelnut chocolate brand Nutella.

The gift box contains a 180g jar of Nutella spread and a collectible keyring, and will be available in travel retail outlets from January 2010.

Ferrero Trading SA Travel Retail Division Marketing Manager Serge van Wijck said: “Nutella is one of the most popular spreads in the world. Since it was launched over 40 years ago it has earned its place on breakfast tables around the globe. This limited edition enables travelling devotees to celebrate a timeless brand with a cute and functional gift.”

Nutella will be exhibited alongside the Ferrero Rocher, Kinder and Tic Tac brands at the IAADFS Duty Free Show of the Americas in Orlando this month (Booth number 838).

For details, contact Serge van Wijck at serge.vanwijck@ferrero.com or tel: +352 349 7111.

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