UK. Home and body cosmetics brand Rituals this week opened its first airport store, a 45sq m unit at London Heathrow Terminal 4.
Founded in 2000 by Raymond Cloosterman, the Netherlands-based brand is currently available in ten countries worldwide and has more than 100 stores and around 250 shop-in-shops in cities including Berlin, Prague, Lisbon and London. Inspired by Eastern rituals, the products are said to be made using the “highest quality ingredients and state-of-the-art technology”.
Items on offer include nourishing face and body creams to pure tea, scented candles and gemstone make-up.
 | |
 | |
Netherlands-based brand Rituals has opened its first airport store, at Heathrow T4 | |
Cloosterman said: “Rituals aims to be a “˜journey for the senses,’ so where better to open a store than at Heathrow, one of the world’s busiest and best-connected international airports. With a passion for making the ordinary, extraordinary, the store will offer passengers a peaceful haven where they can sample our products, enjoy a hand massage or have their make-up done whilst sipping a cup of white tea.”
BAA Retail Concessions Director Brian Woodhead added: “Rituals has built a strong and loyal following since its first store opened in 2000 so we are delighted to be able to offer its much-admired range of home and cosmetics to our passengers. We are continually looking at ways of enhancing people’s experience at Heathrow and believe this latest premium addition in this stand-out terminal will deliver a service that works in harmony with passengers’ needs and meets our long-term commitment of making every journey better.”
The launch of Rituals follows the unveiling of a new-look retail offer at T4 after a ￡200 million redevelopment programme. As well as the first ever airport Cath Kidston store, Terminal 4 now houses fashion brands including Jimmy Choo and Etro, amongst others.
Images of the Rituals store will appear on this page soon.
